MarshMarsh, a global leader in insurance brokerage and risk management, needed to mark its 70th anniversary in Brazil with communication befitting its market relevance.
To meet this demand, Silvertake produced a video manifesto focused on conveying credibility, solidity, and the brand's forward-looking vision.
The challenge: to transmit legacy without losing dynamism.
The main objective was to create a commemorative piece that didn't sound like stiff corporate material. Marsh needed a institutional video that would generate internal pride and instill confidence in the market, celebrating 70 years in Brazil in an agile, modern, and emotional way. All this while optimizing time and fundraising resources.
How we produced the Marsh 70th anniversary manifesto video.
To solve the challenge quickly, we opted for a manifesto video format with strategic use of stock images (stock footageThe strength of the piece was built upon three pillars:
- A remarkable script and text. The text of the manifesto was written to give weight to each word and create a direct connection with the viewer.
- Image curation. A video made with stock footage requires a discerning eye. We selected premium scenes that illustrate the concepts in the text, ensuring a visually cohesive final result.
- Professional voice-over and sound design. The voice chosen for the narration conveys the emotion of the video. The confident and inspiring tone, combined with a soaring soundtrack, delivers the message with the necessary impact.
the result for Marsh
The manifesto video delivered to Marsh fulfilled its role of embodying the pride of belonging to a company with 70 years of history in Brazil. The combination of a well-constructed script with powerful images showed that, with the right art direction and precise editing, it is possible to create a production with high visual and emotional impact in an intelligent and efficient way.
Read about Difference between an institutional video and a manifesto video. and see another example of the format in Imeri Capital manifesto video.
