BernoulliIn partnership with the agency Morya Comunicação, Bernoulli Educação approached us to produce a video and a series of photos for their Mother's Day campaign.
The goal was to capture the essence of the love and shared learning between mothers and children, in line with the campaign slogan: "The love that teaches the most."“
How we produced the Mother's Day video for Bernoulli Educação.
The central point of the project was the emotional truth of the testimonies. The message would only work if the words and interactions between mothers and children sounded genuine to the audience, without anything rehearsed.
- Planning and production. To capture the sensitivity and depth of the relationship between mothers and children, we filmed in two cities, Belo Horizonte and Salvador. This allowed us to include a diversity of accents and cultures in the campaign.
- Direction. We conducted the interviews in a way that naturally captured family interactions, especially with the children, so that each moment would be authentic.
- Campaign photos. In addition to the video, we produced a series of photos for the campaign, with the same goal of showing the relationship between mothers and children.
- Versioning. We delivered several versions of the video, which allowed the institution to use the material across different communication channels throughout the Mother's Day campaign.
the result for Bernoulli Education
Bernoulli Educação received a moving and authentic video, featuring real testimonials from mothers and children in Belo Horizonte and Salvador, along with a collection of versions and photos to be used across different communication channels. The campaign translated the slogan "The love that teaches the most" into real stories, told with sensitivity.
See also the Father's Day video from Bernoulli Educação and the Teacher's Day video from Bernoulli Educação, and read about videos for special occasions.
