Bernoulli Education | Mother's Day 2024

In partnership with the agency Morya Comunicação, Bernoulli approached Silvertake with the aim of producing a video and a series of campaign photos that captured the essence of love and learning shared between mothers and children, aligned with the slogan “The love that teaches the most.”

production process

Focusing on the emotional truth of the testimonials was essential to conveying a powerful message that resonated with the audience in a genuine and inspiring way.

  • Planning and Production: To capture the sensitivity and depth of the relationship between mothers and children, Silvertake conducted filming in two cities, Belo Horizonte and Salvador, which allowed for a diversity of accents and cultures.

  • Direction: The Silvertake team demonstrated great skill in conducting the interviews, genuinely capturing family interactions, especially with children, and ensuring that each moment was authentic and engaging.

  • Versionings: Delivering multiple versions allowed Bernoulli to use the material effectively across different communication channels, ensuring a strong presence during the Mother’s Day campaign.

The Bernoulli Mother’s Day campaign is a perfect example of Silvertake’s ability to create heartfelt, authentic content that resonates deeply with audiences. If you’re looking for a production that combines sensitivity, creativity and a powerful message, get in touch with the Silvertake to discuss your next project.

Customer
Bernoulli Education
Type
Institutional Video
Production Resources

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