
In partnership with the agency Morya Comunicação, Bernoulli approached Silvertake with the aim of producing a video and a series of campaign photos that captured the essence of love and learning shared between mothers and children, aligned with the slogan “The love that teaches the most.”
Planning and Production: To capture the sensitivity and depth of the relationship between mothers and children, Silvertake conducted filming in two cities, Belo Horizonte and Salvador, which allowed for a diversity of accents and cultures.
Direction: The Silvertake team demonstrated great skill in conducting the interviews, genuinely capturing family interactions, especially with children, and ensuring that each moment was authentic and engaging.
Versionings: Delivering multiple versions allowed Bernoulli to use the material effectively across different communication channels, ensuring a strong presence during the Mother’s Day campaign.
The Bernoulli Mother’s Day campaign is a perfect example of Silvertake’s ability to create heartfelt, authentic content that resonates deeply with audiences. If you’re looking for a production that combines sensitivity, creativity and a powerful message, get in touch with the Silvertake to discuss your next project.
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