Bernoulli Educação invited Silvertake to create a commemorative video for Children's Day, aimed at social media in a vertical format, ideal for platforms such as Instagram and TikTok. The goal was to show the light and fun side of the school's activities, conveying the message that, at Bernoulli, every day is Children's Day.
production process
We developed an interactive itinerary in which two children, one from the Salvador unit and the other from Belo Horizonte, took a tour of the schools. During the tour, they showed the various fun and educational activities that are part of everyday life at Bernoulli.
- Capture: All captures were made in vertical format, maximizing screen use on mobile devices. We used professional cameras with frames adapted to the format, optimizing the visual quality and aesthetics of the content.
- Direction: The direction of the children was essential to ensure a spontaneous and natural performance. We used playful techniques to make them feel comfortable during filming, which resulted in an authentic and energetic video, conveying exactly the joy that the project required.
- Editing: The dynamic editing created an engaging rhythm, with quick cuts and transitions that captured the audience’s attention and kept them engaged. The use of varied and lively scenes reinforced the visual impact, creating a fluid and vibrant piece, ideal for consumption on social media.
With this project, we reinforce our commitment to productions that capture the essence of each client, providing videos that engage and convey the message in a clear and creative way.
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