XP EducationTo celebrate the 1st anniversary of XP Educação, Silvertake created an institutional video that combines the power of a manifesto with sincere testimonials from students and employees. The project celebrates the trajectory of XP Educação, the educational arm of XP Inc., and its innovative approach.
How we produced the XP Educação 1-year institutional video.
The video has an exciting and inspiring tone. More than just marking the first year of operation, the aim was to celebrate the culture, values, and people that make XP Educação unique.
- Briefing and production planning. We worked side-by-side with XP Educação to align all aspects of the project with their vision and their communication and marketing goals.
- Road map. We wrote a script with the voice and spirit of XP Educação, which blends elements of a manifesto with personal testimonials.
- Search in image bank. We selected images related to the brand and its mission to build the visual narrative of the manifesto.
- Recording of testimonies. We recorded testimonials from staff and students, who share their own experiences with the institution and provide the emotional side of the video.
- Delivery in multiple formats. The video was adapted for different platforms, including YouTube, Instagram Reels, Stories, and TikTok, to broaden the reach of the piece.
the result for XP Educação
The 1-year institutional video is a tribute to the innovation, determination, and collaboration that define XP Educação. The piece speaks to the internal team as well as a wider audience, with versions designed for each platform.
See other projects for XP Educação, such as series of presentation videos and the promotional animation in motion graphics, and learn about our production of institutional video.
