BernoulliIn partnership with the agency Morya, Silvertake produced three TV commercials for the Bernoulli Education System's "Awareness BSE 2025" campaign: "Classroom" (30 s), "Balcony" (30 s) and "Founder" (60 s).
The testimonials highlight achievements that inspire confidence: the system has won the ENEM exam 11 times and is present in more than 1000 schools throughout Brazil.
How we produced the videos for the Bernoulli Education System campaign.
We created a cozy setting with visual elements that evoke closeness and empathy. The idea was to communicate the values of the Bernoulli Education System authentically, in environments reminiscent of a Brazilian family home.
- Rentals. We filmed in two real houses, chosen for reflecting typical Brazilian family environments and for offering acoustics and lighting suitable for TV and digital media.
- Scenarios. The two locations combined offered four distinct settings: a living room, a balcony, a home office, and a clean, uncluttered space for the founder's testimonial. This gave the videos visual variety without sacrificing aesthetic unity.
- Term. The project followed a tight 30-day schedule, from pre-production to final delivery, which required precise logistics, a lean team, and daily reviews.
- Quick review. Daily rounds of feedback on a collaborative platform sped up the process. approval workflow, They reduced rework and kept everyone involved aligned, even with the tight deadline.
- Formats. We adapted the content for 16:9, 1:1 and 9:16 aspect ratios, with versions ready for TV, social media and digital media.
the result for the Bernoulli Education System
The campaign received all three completed video clips within the 30-day timeline, from set design to post-production, with versions in 16:9, 1:1, and 9:16 aspect ratios for broadcast on TV, social media, and digital media.
See also the Promotional video for Bernoulli Education System. and the Video from the Bernoulli Educação admissions campaign., and read about the choice between studio or external location.
