THE Coolhow, [Company Name], a creative education lab, was looking for a production partner capable of transforming complex content into visually impactful learning experiences. The challenge was ambitious: to develop a series of videos... microlearning in English, focusing on team training for the Thoughtworks, a global technology and digital transformation company.
Silvertake was chosen to handle all audiovisual aspects of the project, from directing and set design to the final delivery of the videos, including motion graphics animations. The central objective was to create an agile, engaging, and scalable learning solution with high technical standards and aligned with Thoughtworks' identity.
The Silvertake team was responsible for:
• Complete direction of the recordings, ensuring clear communication and natural presentations.
• Professional photography and lighting, focusing on image quality and visual consistency.
• Functional and versatile set design, conceived to adapt to the different training modules.
• Exclusive animated graphics package, aligned with Thoughtworks' visual identity.
• Creation of motion graphics animations, used to explain technical concepts in a didactic and engaging way.
All content was recorded in English, with special attention to the script's flow, presentation pace, and clarity of information—essential elements for the success of multilingual training.
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