FGV | Motion Graphics Whiteboard Animation

Silvertake Vídeo had the honor of working with FGV and Petrobras on the Direct Qualification in Early Childhood project, through the creation of a motion graphics animation. This project aimed to highlight the importance of investing in public policies aimed at early childhood, focusing on accessible and quality early childhood education as a means of addressing socioeconomic inequalities and poverty.

production process

The video used motion graphics to illustrate complex concepts in a clear and engaging way. With the collaboration of two big names such as FGV and Petrobras, this project not only promoted a vital cause but also reached a wide audience.

• Understanding the Theme: We begin the process by understanding the complex themes involved in the project, collaborating closely with the FGV CEIPE team.
• Script Development: We created a script that articulated the desired message clearly, using accessible language.
• Animation Creation: Using motion graphics techniques, we transform concepts into dynamic and engaging visuals, bringing the message to life.
• Audio Editing and Synchronization: We combine the animation with a suitable soundtrack and professional voiceover, ensuring a cohesive and impactful experience.
• Revisions and Final Approval: We work with the client on revisions and adjustments, ensuring that the final product is aligned with expectations.

The Direct Qualification in Early Childhood project was an opportunity for Silvertake Vídeo to contribute to a socially significant cause. Through motion graphics, we were able to communicate a powerful message about the importance of investing in early childhood.

The partnership with FGV CEIPE and Petrobras not only expanded the reach of the video, but also reinforced the commitment of both organizations to education and social development. The success of this project demonstrates Silvertake Vídeo's ability to translate complex topics into visually appealing and accessible content, engaging and educating the public. Quality, creativity and scale for impactful projects.