Escola em Movimento, a technology company, turned to Silvertake to communicate its new brand and visual identity in an impactful way. The challenge was to create a motion graphics animation that reflected the brand's new values and positioning, highlighting modernity and technological innovation.
production process
The creative team developed a video that translated these concepts into fluid animations, using vibrant colors, geometric shapes and dynamic transitions to symbolize the evolution and future of the brand.
Motion Graphics Animation projects with original illustrations follow some steps to ensure cohesion with the brand identity:
- Scripting: Structuring the video into logical sections, covering all crucial aspects of the flow of students arriving and leaving.
- Custom Design and Illustrations: Choosing a visual style that would fit the school environment while keeping viewers engaged.
- Animation: Application of motion graphic techniques to bring illustrations to life and precise synchronization between narration and visual elements, ensuring that the message was conveyed in a cohesive and engaging way.
- Versions: Delivered in horizontal (16×9) and vertical (9×16) versions.
This project highlighted the ability of Silvertake transforming complex information into attractive and effective visual content. For schools and institutions looking to optimize communication with their audiences, Silvertake offers customized solutions that meet the specific needs of each client. Get in touch.
