Santa Amalia FoodsSanta Amália Alimentos is part of the Alicorp Group, a leading food company in Latin America. The company needed to present the functions of its internal Agile Promoter application to its trade marketing team in a quick and accurate way.
The solution was to create a package of 5 training videos in motion graphics. This format allowed us to combine animation, lip-syncing, character creation, and screen recording into a single series.
How we produce Santa Amália's animated training videos.
The process began with defining the animated character, which would serve as a friendly guide for the trade marketing team. The character's creation involved sketching, design, and animation, ensuring it fit the company culture and the purpose of the training.
- Character creation. We developed the character from the initial sketches to the final design, conceived to engage with the team and align with the culture of Santa Amália.
- Lipsync. We synchronized the character's lip movements with the narration, making the presentation more engaging and closer to a conversation.
- Screen recording. We planned screen recordings to highlight each function of the Agile Promoter app and incorporated screenshots to illustrate each step.
- Animation and finalization. Each video was animated with smooth transitions and high-quality graphics, so that the information was conveyed clearly and objectively.
the result for Santa Amália
The trade marketing team now benefits from engaging training on Agile Promoter. The combination of motion graphics, lip-syncing, character creation, and screen recording resulted in a dynamic and effective learning experience that demonstrates in practice how to use each function of the application.
Discover our production of training video and of video tutorial, and see How to apply characters to animated videos.
