Santa Amália Foods | Animated Training App

For Santa Amália Alimentos, part of the Alicorp Group, a reference in food in Latin America, Silvertake Vídeo took on a unique and exciting task. Our goal was to present the functions of the internal Agile Promoter application to the trade marketing team in an agile and precise way. The solution we found was to create a package of 5 videos in motion graphics, an approach that allowed us to include animations, lip sync, character creation and screen recording.

production process

The process began with a clear definition of the animated character, which would serve as a user-friendly guide for the trade marketing team. Character creation involved sketching, designing and animating, ensuring that it fit the company culture and the purpose of the training.

Next, we focused on lip-syncing, synchronizing the animated character’s lip movements with the narration for an engaging presentation. Screen recordings were planned to highlight each function of the Agile Promoter app, while screenshots were incorporated to illustrate each step.

Each video was carefully animated, with smooth transitions and high-quality graphics to ensure the information was conveyed clearly and objectively.

The animation training project for Santa Amália Alimentos was a success. The combination of motion graphics, lip sync, character creation and screen recording resulted in a dynamic and effective learning experience.

Silvertake Video is proud to have collaborated with Alicorp on this innovative project, using our skills and creativity to transform training into an engaging and memorable journey. With this project, we continue to demonstrate our ability to adapt and innovate, always striving for quality in video production.