Bernoulli Education | Father's Day 2024

Bernoulli, in partnership with the agency Morya Comunicação, sought to create a special campaign for Father's Day with the aim of strengthening the connection between fathers and children. The challenge was to produce audiovisual content that was sensitive and touching, capable of reflecting the emotions and interactions between fathers and children, in line with the campaign's slogan: “Being together changes everything.”

production process

Silvertake Video was tasked with bringing this vision to life, capturing emotional testimonies from parents and children in a minimalist setting. Using a plain backdrop and carefully planned professional lighting, the production prioritized simplicity so that the participants’ words and expressions were the main focus.

• Locations: The video was recorded at Colégio Bernoulli units in two cities, Belo Horizonte and Salvador, to include the cultural diversity and accents present in Brazil, which further enriched the narrative.
• Direction: Silvertake's direction excelled in directing the interviews in a way that captured the essence of family interactions, especially when working with children, ensuring that each moment was authentic and engaging.
• Versions: Deliveries were made in several versions, including 1-minute, 30-second videos and vertical formats, which allowed for wide use on different communication platforms, from social networks to broader digital campaigns.

The result was a video that balanced sensitivity and lightness, without losing the depth of the message conveyed. The campaign managed to not only captivate the target audience, but also demonstrate Silvertake's ability to produce content that resonates emotionally with the viewer.

This is a perfect example of the expertise of Silvertake in producing testimonial videos that not only tell a story but also create an emotional connection with the audience. If your brand is looking to produce content that inspires and captivates, get in touch with Silvertake to turn your vision into reality.