BernoulliBernoulli Educação, in partnership with the Morya Comunicação agency, created a special campaign for Father's Day with the goal of strengthening the connection between fathers and children. The challenge was to produce sensitive and touching audiovisual content, capable of reflecting the emotions and interactions between fathers and children, and aligned with the campaign slogan: "Being together changes everything."“
How we produced the Father's Day video for Bernoulli Educação.
Silvertake was responsible for bringing this vision to the screen, recording testimonials from parents and children in a minimalist setting. With a plain background and professional lighting planned for the situation, the production focused on simplicity so that the words and expressions of the participants would be the main focus.
- Rentals. The video was filmed at Bernoulli College campuses in two cities, Belo Horizonte and Salvador, to include the cultural diversity and accents of Brazil, which enriched the narrative.
- Direction. We conducted the interviews in a way that extracted the essence of family interactions, paying special attention to working with children, so that each moment would be authentic and spontaneous.
- Versioning. The deliverables were produced in various versions, including 1-minute videos, 30-second videos, and a vertical format, allowing for use across different communication platforms, from social media to broader digital campaigns.
the result for Bernoulli Education
The result was a video that balances sensitivity and lightness without losing the depth of the message. With simple and well-directed testimonials, the campaign managed to speak directly to its audience, the families of Bernoulli Educação students.
See also the Mother's Day video from Bernoulli Educação, read our Techniques for testimonial videos and understand When is it worthwhile to produce videos for commemorative dates?.
