Campus LabSilvertake partnered with Campus Lab and Saraivajur to create a series of animated shorts, with varying scripts, to promote a digital content platform. The service was designed to complement and reinforce studies during undergraduate law programs, addressing the need for interactive and engaging educational resources.
How we produced the Campus Lab promotional videos for law students.
The challenge was to create videos that clearly explained the service offered by Campus Lab and that also captured the attention of law students, encouraging them to explore the platform.
For this, we produced a video of animation in motion graphics which details the features and benefits of the service, and a promotional video with five variations of the introduction, each with an opening phrase designed to grab attention right away.
- Custom illustrations. We illustrated and adapted artwork from the Campus Lab visual identity to work in an animation project.
- Motion graphics animation. We visually explain the Campus Lab service with dynamic and informative animations, making the concept easy to understand and appealing to law students.
- Promotional video with variations. To reach a wider audience, we produced several versions of the promotional video, each beginning with a powerful phrase aimed at law students.
- Itineraries. We wrote the scripts for the animation and all versions of the promotional video, focusing on communicating a digital and educational service in a clear way.
the result for Campus Lab
The videos highlight the platform's features and encourage law students to take advantage of this additional resource in their studies. The combination of an explanatory animation with varied openings gave Campus Lab more than one way to present the same service to its audience.
Discover our production of animated video and of video for education, and read when it's worth using motion graphics in corporate videos.
