Baptist Education Network | Brand Launch

Redesigning and presenting new brands at a live event is always a significant challenge. When Rede Batista de Educação entrusted this mission to Silvertake, we understood the importance of creating a visual experience that reflected the institution’s renewed identity in an impactful way. To achieve this, we used kinetic typography and motion graphics animations, creating a dynamic and engaging narrative.

production process

The concept of the video revolved around the gradual introduction of each brand, culminating in the unveiling of the new identity of the Baptist Education Network, which now unifies its sub-brands under one parent brand. Each stage of the script was carefully planned to ensure that the audience experienced the transition in a fluid way, understanding the evolution and the new proposal of the Network.

• Animations: These are designed to highlight the essential elements of each brand, using movement and rhythm to capture the viewer's attention.
• Kinetic typography: This was chosen as a powerful tool to communicate each brand’s values and personality, while providing a sense of continuity and cohesion to the video.

The launch of the new brands during the event was a success. The combination of innovative visual elements and a well-structured narrative ensured that the reveal was not only informative, but also exciting and memorable for all in attendance. The new visual identity of the Baptist Education Network was well received, solidifying the perception of modernity and unity within the institution.

THE Silvertake Video is ready to help your brand tell its stories in an equally impactful way. Get in touch right now!