Sicoob Credicom, the largest financial cooperative in the healthcare sector in Brazil, sought to produce an institutional video for internal use that would highlight its history, values and benefits in an innovative and emotional way. The main objective was to emphasize the importance of the cooperative to its members and show how it differs from traditional financial institutions.
production process
The video was approved after a detailed review and had a significant impact on the audience during the events at which it was shown. It managed to effectively convey the values and benefits of Sicoob Credicom, highlighting the cooperative's innovation and closeness to its members.
- Planning and Script: The script was structured to run in a loop, allowing it to be displayed continuously at events and displays. The visual and auditory language was carefully planned to create an emotional and impactful experience.
- Research and References: Previous Credicom productions, such as “Credicom Innovation” and “Credicom Tribute to All Healthcare Professionals”, were used as references to maintain visual and emotional coherence with the brand.
- Editing and Finalization: The final editing of the video ensured that all visual and audio elements were perfectly synchronized, creating a cohesive and professional final product.
The institutional video produced for Sicoob Credicom exemplifies Silvertake Vídeo’s ability to understand and capture the essence of the client’s brand. With an approach focused on emotion, we were able to create content that informs, connects and inspires.
