ClariantClariant, a leading company in the chemical industry, hired Silvertake to develop an onboarding and safety video for its plant in Belo Horizonte. The video was created to be displayed at the factory entrance and presents the site's safety rules and guidelines to employees, collaborators, and visitors.
More than just a visitor's guide, the video needed to represent Clariant's commitment to safety, integrity, and operational quality in an engaging and informative way.
How we produced the Clariant onboarding and safety video.
We combined motion graphics animation with a detailed 3D representation of the plant. This way, the safety rules appear in the real context of the factory, and viewers understand the guidelines before moving around the area.
- Planning and design. We began by understanding Clariant's specific needs and the factory environment with an on-site visit, so that the video could be tailored to the demands of the location.
- Motion graphics animation. We used motion graphics to construct a visual narrative that guides the viewer through Clariant's safety rules and procedures.
- 3D animation of the plant. A detailed 3D representation of the plant displays specific safety guidelines and allows visualization of the guidelines in the real-world factory context.
- Content integration. All the elements were brought together in a cohesive video that is both informative and visually appealing.
- Review with the client. The Clariant team followed each step of the process, ensuring that the final video met the company's expectations and standards.
the result for Clariant
Clariant now has a training video A safety video displayed at the factory entrance guides employees, collaborators, and visitors on the plant's safety standards in Belo Horizonte. The video serves as a tour guide and, at the same time, expresses the company's culture of safety and quality.
Read our guide about How to create an onboarding video. and learn about our production of video for industry and of motion graphics.
