Free tool
Video brief generator
Answer the questions and walk away with a brief ready to send to the production company.
Type of video
Corporate videoCompany, culture and product
Video Lessons and E-learningCourses and lessons recorded in batches
Animation and motion graphicsExplainers and characters
Corporate trainingOnboarding and processes
Content and social media videosSeries, testimonials and clips
Personalized videoOne version for each person
Podcast and videocastEpisodes and clips- OtherTell us in the goal field
Goal
Audience
Key message
Scope
Number of videos
Length of each video
Formats
References (links to videos you like)
Timeline
video brief
0 of 7 answered
Your video
- Goal
- Audience
- Message
- Scope
- References
- Timeline
Your draft is saved only in this browser. Nothing is sent unless you ask.
FAQ
Frequently asked questions.
What is a video brief?
It is the document that explains what the video needs to do: goal, audience, message, format, references and deadline. With it, the production company builds the script and proposal without guessing.
What must a video brief include?
Goal, audience, key message, scope (how many videos, length and formats), references and deadline. These are the questions in this tool.
How do I write the goal of the video?
Say what should happen after someone watches it: understand a product, sign up for a course, trust the company. One goal per video works best.
Do I need to know the length beforehand?
It helps. Ads usually run 15 to 30 seconds, corporate videos 1 to 3 minutes and video lessons 5 to 15. If the script already exists, the voice-over calculator shows the time.
What references should I send?
Links to videos you like, from your brand or others, and what you like in each: the pace, the lighting, the animation, the tone. Two or three are enough.
Is what I write saved?
It is saved only in this browser, so you do not lose your draft. Nothing is sent until you click send.
How do I download the brief as a PDF?
Click Download PDF and choose Save as PDF in the print window. You can also copy the text and paste it into an email.
What happens if I send it to Silvertake?
The brief reaches our contact form and we reply with questions or a proposal. See also how to write a video brief.