How to Create a Structured Video Briefing: Tips and Practices [2025 Briefing Template]

A well-crafted video brief is essential to ensure that your needs and expectations are met. In this article, we’ll cover how to create an effective brief that will facilitate communication with the production company and ensure a high-quality end result.

Why create a good briefing?

A good briefing is essential to ensure that the production team clearly understands the goals and expectations of the project. It serves as a guide and source of information for all parties involved, establishing a solid and aligned starting point.

A well-prepared briefing allows the producer to have a comprehensive view of the project and understand the most important aspects, such as the target audience, the main message and the communication objectives.

This results in more efficient and focused work, minimizing misunderstandings and rework throughout the production process.

How a good briefing speeds up project execution

A good briefing speeds up project execution by facilitating communication and collaboration between the client and the production company. With a complete and detailed briefing, the production team can start working on the project more efficiently, avoiding wasting time on frequently asked questions or additional clarifications.

It also helps reduce the number of revisions and adjustments needed throughout the process, as expectations and requirements are clearly defined from the outset. This, in turn, results in a project that is delivered more quickly and efficiently, meeting the client’s needs and expectations and improving overall satisfaction.

Sending a good video briefing

1. Define the scope: Start by identifying the purpose of the video, the communication objectives, and the message you want to convey. Clearly define the objectives and expected results to avoid misunderstandings and ensure the production company understands your expectations.
2. Video format: Describe the desired format of the video, whether it be animation, testimonial, institutional, among others. This will help the production company to properly plan the production and align the necessary resources.
3. Specifics of each video: Explain the specifics of your project, such as visual style, length, locations, and characters. This will help the production company better understand your needs and develop a coherent production plan.
4. Target Audience: Identify the video’s target audience and their preferences so the production company can create content that resonates with that audience and generates engagement.
5. Deadline: Set a clear timeline, including due dates for each stage of the project, such as scripting, filming, and editing. This will ensure that the video is delivered on time and avoid delays.

Video briefing template

Use this fillable video brief template to organize your ideas and provide the production company with all the information they need to understand your needs and expectations. This will facilitate communication and help ensure a high-quality end result.

Fillable Video Briefing Template

1. General Information
   • Project Title:
   • Enterprise:
   • Contact (name, email and phone):
2. Objectives and Scope
   • Purpose of the video:
   • Communication objectives:
   • Main message to be conveyed:
3. Video Format
   • Type of video (animation, testimonial, institutional, reels):
4. Video Specifics
   • Visual style:
   • Duration:
   • Locations:
   • Characters:
5. Target audience
   • Preferences and interests:
   • Audience Engagement Objective:
6. Timeline
   • Script submission date:
   • Final version delivery date:
7. References and Inspiration
   • Videos or styles that serve as reference:
8. Additional Observations
   • Additional important information for video production:

 

Conclusion

Creating an effective video brief is essential to ensure your needs and expectations are met.

By following the tips and practices presented in this article, you will be better prepared to collaborate with the production company and obtain satisfactory results in your video projects.

If you are ready to start your video project and want to ensure the best result, consider Silvertake as your partner in audiovisual content creation. We offer video packages, institutional video and motion graphics animation high quality. Please contact us for request a quote and bring your company's ideas to life.