Construtora Barbosa MelloThe construction company Barbosa Mello wanted to showcase in a video the social and environmental actions it carried out in 2022 in the communities where it has projects in Minas Gerais and Pará. The source material consisted of numbers, photos, and testimonials about the actions, provided by the construction company itself.
How we produce Barbosa Mello's sustainability videos.
- Itinerary by program. We organized the content into blocks, one for each area: professional education, environmental awareness, infrastructure, donations, local suppliers, and volunteering, with the key indicators for each highlighted.
- Motion graphics featuring CBM's branding. Numbers, icons, and animated titles drive the video, combined with photos and testimonials from those who participated in the events.
- Narration and subtitles. The videos feature female narration, soundtrack, and subtitles from beginning to end.
- Three versions. A full sustainability video, a shorter version, and a video dedicated to the actions of Vale's Sharing Program.
The three videos were delivered between December 2022 and January 2023. See also the Annual retrospective of the Construtora Barbosa Mello and our motion graphics video production.
