Grupo Santa Casa BHGrupo Santa Casa BH brings together hospitals and health units in Belo Horizonte. To present the Institutional Rules of Conduct to all employees, the institution wanted a short, clear and easy-to-watch video that could be used in onboarding and on internal channels.
how we produced the code of conduct video
- Script based on the rules booklet. We turned the conduct document into a script of about 4 minutes, covering the most important themes: respect and equality, harassment, workplace safety, data confidentiality, donations, relationships with suppliers, conflicts of interest and the Confidential Channel.
- Storyboard approved before animation. Each rule received a drawn scene, approved by Santa Casa before animation, in line with the group's visual identity.
- Motion graphics animation. Illustrated characters represent employees, and keywords appear on screen to reinforce each rule, with a female voice-over and soundtrack.
- Accessible version. Besides the main version, we delivered a version with a Libras interpreter and subtitles, so that all employees have access to the content.
A video like this replaces reading a long document with a few minutes of animation. See how we do it training videos and motion graphics for businesses.
