Fundação Dom CabralQualifica SP Empreenda is an initiative of the São Paulo State Secretariat for Economic Development, with the Fundação Dom Cabral as the implementing partner, to support entrepreneurs in São Paulo. The online platform offers courses, group and individual mentoring, and the creation of a business plan, all free of charge.
FDC needed a teaser of about a minute and a half that showed the platform from the inside and explained the step-by-step process to the participant, in time for the program's inaugural class.
How we produced the Qualifica SP Empreenda teaser.
- Screenplay in breakdown. Based on the FDC text, we organized the script scene by scene: the platform's address being typed, the partners' logos, what the program offers, and the steps, from registration to individual mentoring.
- Screen recording of the platform. We navigated the platform using a participant login and recorded the screens of each step, which were then applied to animated mockups for computers, tablets, and mobile phones.
- Motion graphics and identity. Without a brand manual for the program, we built the video's identity from the platform itself, using animation of the elements, female narration, and subtitles.
- Horizontal and vertical versions. The teaser was delivered in 16:9 and 9:16 aspect ratios for use in presentations, on the website, and on social media.
result
The project went from proposal to final version in about three weeks, in time for the inaugural class. The teaser was used in the program's opening and in the platform's promotion.
Get to know our motion graphics production and video tutorial, and read when to use motion graphics. See also the online courses that we recorded for FDC Signature.
