BernoulliIn partnership with the Morya agency, Silvertake developed advertising videos for the Bernoulli Education System. The videos explain the operation and benefits of the education system to partner schools and families.
The main objective was to make the message more accessible and engaging, strengthening the connection between the education system and this audience.
How we produced the advertising videos for Bernoulli Education System.
We created a cozy setting with visual elements that convey closeness and empathy. The setting helped to communicate the values of the Bernoulli Education System in an authentic way.
- Cast. We carefully selected actors and actresses who realistically represented the target audience, in a narrative that reinforces the importance of education and trust in the education system.
- Shorter deadlines. The project had tight deadlines. With agile and efficient production, we delivered several versions and reductions of the videos, adapted for different advertising uses, such as television, social media, and digital media.
- Quick review. The methodology of Agile review The change we adopted made the feedback process more efficient and collaborative.
the result for the Bernoulli Education System
Bernoulli Sistema de Ensino received a set of video clips in various versions and lengths, ready for broadcast on television, social media, and digital media. The project demonstrated that it's possible to deliver quickly without sacrificing quality, and the experience in adapting the same content for different platforms within short deadlines was essential to the campaign.
See also the Video from the Bernoulli Educação admissions campaign. and the advertising campaign for the Bernoulli Education System, and learn about our production of marketing video.
