Vaccinate Animal NutritionVaccinar Nutrição Animal, a leading company in the animal nutrition segment, approached Silvertake with a specific need: to present the company's new platform and internal application in an engaging and effective way.
With our experience in animation And in videos featuring characters, we proposed using lip-syncing techniques to bring the presentation to life.
How we produced the lip-sync animation for Vaccinar.
The idea was to go beyond a simple screen demonstration and transform the app presentation into a visually engaging experience. To achieve this, we chose lip-sync animation, a technique that synchronizes the lip movements of animated characters with the narration.
- Audience and style. Production began with identifying the target audience and defining the animation style that would be used in the video.
- Character creation. The characters were created to reflect Vaccinar's identity and guide the explanation of the platform.
- Lip sync. Lip synchronization was applied to give a sense of realism to the narration, with the characters speaking along with the audio.
- Graphic design. The design was meticulously planned to ensure that every element aligned with the brand and the company's message.
the result for Vaccinar
The presentation of the new platform has ceased to be a screen demonstration and has become a dynamic and educational experience, in which the characters and lip-syncing capture the attention of the viewer.
Vaccinar was pleased with the final result, which combined animation, character creation, and graphic design aligned with the brand to explain the new tool.
See also the Presentation video for Vaccinar's new brand. and read about how to use Characters in animated videos and Video in internal communication.
