Baptist Education Network | Institutional Manifesto

The Baptist Education Network has units distributed from north to south of Brazil and recognized the importance of unified and assertive communication for all its schools. With the goal of reinforcing the network's identity and creating an emotional connection with students, parents, and staff, the institution sought out Silvertake to develop a project of... institutional video in manifesto format.

The project included a main video that conveyed the essence and values of the network, and customized videos for each of its teaching units.

How we produced the Baptist Education Network manifesto video.

For the main manifesto video, we filmed scenes in various locations representative of the Baptist Network's units. From there, the content was adapted to the specific characteristics of each teaching unit.

• Concept and script. Our creative team developed a central concept for the manifesto, focused on the values and mission of the Baptist Network. From this, we wrote the script for the main video, designed to convey the essence of the network and to be adapted to the specific needs of each unit.
• Filming with drones. We use drones to record aerial views of the schools and showcase the size and beauty of the structures.
• Cutaway scenes. We captured and selected cutaway scenes (b-rolls) that portray the reality of the institution, with students engaged in diverse activities and in different areas of the schools.
• Voice-over and narration. We chose a professional voiceover artist aligned with the brand, who guides the narrative in each video.
• Editing and finalization. The editing gave cohesion to each video, following the approach of cutaway scenes and uniting aerial images, scenes of the schools, and narration in a single language.

the result for the Baptist Education Network

The Baptist Network now features a series of manifesto videos: a main film for the entire network and customized versions for each unit, all with the same identity. The material communicates the institution's values to students, parents, and staff throughout the country.

See also the Institutional videos of the Baptist Network units. and the corporate manifesto of the network, and read What is a manifesto video?.