The Baptist Education Network, an institution with units distributed throughout Brazil, recognized the importance of unified, impactful and assertive communication for all its educational units. With the goal of reinforcing the network’s identity and emotionally connecting students, parents and employees, the Baptist Network sought out Silvertake to develop a manifesto video project. This project included a main video that captured the essence and values of the network, and personalized videos for each of its educational units.
production process
For the production of the main manifesto video, scenes were filmed in several locations representing the Baptist Network units.
- Script: Understanding the importance of an impactful message, our creative team developed a central concept for the manifesto video, focused on the values and mission of the Baptist Network. From this concept, we developed the script for the main video, ensuring that it captured the essence of the network and could be adapted to the particularities of each teaching unit.
- Drone Filming: We use drones to film aerial views of schools, capturing the magnitude and beauty of the structures.
- B-Rolls: We captured and selected cut scenes that reflected the reality of the institution with scenes of students in different activities and in different areas of the schools.
- Voiceover and Narrative: We selected a professional voiceover that resonated with the brand, guiding the narrative in each video.
- Editing and Finalization: Careful editing ensured that each video was cohesive and reflected the cut-scene approach, bringing all the elements together harmoniously.
The partnership between Rede Batista and Silvertake resulted in a series of videos that not only communicate, but inspire. If you are also looking to create audiovisual content that makes an impact and reinforces your brand identity, get in touch. We are ready to transform your vision into a powerful and engaging visual narrative.
