Barbosa Mello Construction CompanyTo celebrate the 65th anniversary of Construtora Barbosa Mello, one of the leading construction companies in Brazil, Silvertake was commissioned to create a manifesto video. The project started with a script provided by the client and used scenes from the construction company's internal image bank.
The inclusion of a sign language interpretation window reinforced the company's commitment to accessibility, and the adaptation for Instagram Reels ensured the manifesto's presence on social media as well.
How we produced the 65th anniversary manifesto video for Construtora Barbosa Mello.
The video was conceived not only as a celebration, but as a statement of the construction company's vision and values. The combination of images from the company's database with the guidance of the provided script resulted in a production tailor-made for Barbosa Mello.
- Script analysis. We work closely with the client to understand the submitted script and faithfully represent their vision. We also create an additional mood board, in the format we use in our production process.
- Image selection. We used scenes from the construction company's internal image bank, choosing those that best conveyed the essence of the message.
- Sign Language Window. We added a window of Pounds to make the video accessible to everyone, in line with the company's inclusive values.
- Final editing and assembly. We brought all the elements together, with smooth transitions between scenes and coherence with the script's narrative.
- Version for Instagram Reels. We adapted the manifesto to the Instagram Reels format so that it could also circulate on the construction company's social media channels.
the result for Barbosa Mello
The manifesto video celebrating the 65th anniversary of Construtora Barbosa Mello summarizes decades of innovation and leadership in the construction sector. We translated the provided script into a visually rich and meaningful production, paying special attention to the company's new visual identity and the client's specific needs.
The result is a customized video that combines the visual identity and personality of the construction company and reflects its core values, with accessibility in Libras (Brazilian Sign Language) and a version for social media.
See other projects with Barbosa Mello, such as... annual retrospective video and the videos with three-dimensional characters, and understand What is a manifesto video?.
