Barbosa Mello Construction Company | Videos with 3D characters

Barbosa Mello Construction, a leading engineering and infrastructure company in Brazil, sought a modern and engaging audiovisual solution to communicate the key pillars of its HSE (Health, Safety, and Environment) programs to direct and indirect employees at its construction sites. The goal was to make the content more attractive and easy to understand, reinforcing the company's commitment to best practices and a culture of prevention in the workplace. Each video addressed a specific HSE topic, such as the correct use of PPE (Personal Protective Equipment), environmental care, safe conduct in hazardous areas, and emergency procedures.

production process

Silvertake developed a series of short, dynamic videos with accessible language and impactful visuals, using 3D animation with digital presenters, motion capture, original voice generated by artificial intelligence, and realistic lip sync.

The production involved several stages:

• Capturing real body movements, ensuring naturalness in the interactions of digital presenters.
• AI-generated voice integration with lip-sync to deliver content clearly and engagingly.
• Editing and assembling demonstration videos with real images of construction projects, reinforcing the practical application of the concepts discussed.

This project demonstrates how technology can be a powerful ally in communicating technical and behavioral topics within the construction industry. Combining 3D animation, artificial intelligence, and personalized content, Silvertake delivers effective and creative solutions that strengthen the commitment to safety and operational excellence.

Looking to modernize your internal program communication with engaging videos? Get in touch With Silvertake, discover how we can transform your content into impactful visual experiences.