Barbosa Mello Construction CompanyBarbosa Mello Construction, a leading engineering and infrastructure company in Brazil, was looking for a modern audiovisual solution to communicate the main pillars of its HSE (Health, Safety, and Environment) Programs to direct and indirect employees at construction sites.
The goal was to make the content more engaging and easier to understand, reinforcing the company's commitment to best practices and a culture of prevention in the workplace. Each video addresses a specific HSE (Health, Safety, and Environment) topic, such as the correct use of PPE (Personal Protective Equipment), environmental care, safe conduct in hazardous areas, and emergency procedures.
How we produced the SSMA videos with 3D characters for the Barbosa Mello Construction Company.
We developed a series of short, dynamic videos with accessible language and striking visuals. The series uses 3D animation with digital presenters, motion capture, and original voice-over work. artificial intelligence and realistic lip sync.
- Motion capture. We record real body movements using motion capture, which gives the interactions of the digital presenters a natural feel.
- AI-powered voice and lip sync. We integrated AI-generated voice with the characters' lip-sync to present the content in a clear and engaging way.
- Real images of works of art. We edit and assemble demonstration videos with real images of the projects, showing the practical application of the concepts discussed.
- One topic per video. Each video in the series addresses a single HSE (Health, Safety, and Environment) topic, such as PPE (Personal Protective Equipment), the environment, hazard areas, or emergencies, to facilitate understanding on construction sites.
the result for the Barbosa Mello Construction Company
The project demonstrates how technology can aid in communicating technical and behavioral topics in the construction industry. The combination of 3D animation, artificial intelligence, and personalized content gave the construction company a series of... training videos which reinforces the commitment to safety and operational excellence.
See also Annual retrospective of the Barbosa Mello Construction Company, Discover our production of video for industry and read about video with AI avatar.
