Via CapitalVia Capital is a well-known company in the financial market. To celebrate the company's 10th anniversary, Silvertake produced a corporate video featuring testimonials from directors and employees, showcasing the corporate culture and entrepreneurial spirit that drive Via Capital.
The idea was for the video to honor those who contributed to the company's trajectory and, at the same time, serve as a statement of its mission and values.
How we produced Via Capital's 10-year corporate video.
Celebrating a decade calls for a video that speaks to both those within the company and the market. Therefore, we built the project from the voices of those who make Via Capital what it is, organized into a script that connects the company's history to its values.
- Planning and itinerary. We developed a roadmap that aligns Via Capital's values, its history, and the significance of its 10th anniversary.
- Selection of interviewees. We selected directors and employees to represent different areas of the company, in order to offer a complete overview of Via Capital.
- Recording of testimonies. We created a welcoming environment during filming so that each person could tell their stories and share their perceptions authentically.
- Editing and finalization. The editing process stitched together the testimonies into a cohesive narrative that reflects the energy and passion of the Via Capital team.
- Distribution. The video was released on the company website, LinkedIn, and YouTube, channels where the company communicates with its audience.
the result for Via Capital
The response to the video was very positive, and employees and clients connected with the content. In addition to celebrating the company's decade, the project strengthened Via Capital's brand in the financial market.
Discover our production of corporate video production, read our Technical guide for recording testimonies. and see storytelling strategies for corporate video.
