Baptist Education Network | Enrollment Campaign

Silvertake Vídeo had the unique opportunity to work with Colégio Batista Mineiro of Rede Batista de Educação on a deeply human enrollment campaign. Selecting real characters of different ages, the campaign was structured around case studies that not only highlighted the school’s academic strengths, such as robotics, bilingualism, and sports, but also linked these experiences to the learning of essential virtues.

production process

With the premise “What does your child learn at Batista?”, the campaign sought to answer this question by showing students developing soft skills and virtues. We produced four thematic videos and an additional one for television, which summarized the journeys of all the personas.

• Authentic Case Studies: Each video was carefully planned to present the story of a real student, emphasizing how the school contributed to their personal and academic growth.
• Integration of Academic Features and Virtues: The campaign articulated how the school's educational offerings are intrinsically linked to the development of values and life skills.
• Optimized Production: The capture of testimonials and scenes was carried out efficiently, ensuring that the editing and motion graphics faithfully reflected the campaign's visual identity, with the expanded star as a recurring visual element to introduce each student.

This enrollment campaign offered a genuine look at the transformative impact of Colégio Batista Mineiro on the lives of its students. Through a visual and narrative execution aligned with the institution’s values, the Silvertake Video helped to strengthen the school's image as a place where students not only learn, but grow as complete people prepared for the challenges of the future.

Looking for an authentic and impactful way to communicate your educational institution's values and differences? Get in touch with us to develop your next successful campaign.