Empresa 1Empresa 1 develops technology for public transportation, from ticketing systems to telemetry. After the first series of case study videos we produced for the company, it came back to Silvertake to show, in the voice of its customers, how three of its products work in Florianópolis operations.
how we produced the case study videos in Florianópolis
- Three products, three videos. Each video, about three minutes long, covers one product: the driver console, telemetry and the online student card re-registration, done through the app.
- Testimonials from users. We filmed drivers, operations, maintenance and customer service teams from Florianópolis public transportation, with an interview script designed to reach concrete day-to-day examples.
- Footage from operations. The testimonials are interspersed with footage of operations, buses and the console in use at the wheel.
- Cuts for social media. Besides the three main videos, we delivered vertical cuts for Empresa 1's social channels.
what customers say
- Driver console. The driver starts the trip, sets the route and receives messages from the Control Center without leaving the wheel, and can solve passenger card issues on the spot.
- Telemetry. Operations began separating data by route and by driver, preventing mechanical failures and guiding each driver toward safer, more economical driving.
- Online re-registration. The lines for the annual student re-registration are gone: the app already handles 80% of re-registrations, done from home with documents sent by phone.
result
Empresa 1 now has three case study videos with results told by its own customers, for use in sales, industry events and social media.
Read how to film a customer case study video and Why invest in video case studies?, and see our video production for technology companies.
