In collaboration with Faculdade Batista de Minas Gerais, Silvertake Vídeo developed videos for the institutional campaign, highlighting real success stories of students and alumni from different courses. The central concept was to unite the individual storytelling of each character with a specific virtue, such as Solidarity in the Theology course, offering a more human and inspiring vision of educational impact.
production process
Together with the Faculty team, we selected three former students who stood out in their fields to represent the institution's core values and how these values contributed to their professional success.
- Careful Casting: The selection of real students and alumni for the casting was a careful process, aiming to find stories that genuinely represented the integration between academic training and personal virtues.
- Personalized Storytelling: For each character, we built a narrative that highlighted their academic and professional journey, emphasizing the application of specific virtues, such as leadership, empathy and solidarity, in their respective areas.
- Impact on the Market and Society: In addition to telling the stories of former students, the campaign also focused on showing how they are making a difference in the job market and society, reinforcing the connection between the education received at Faculdade Batista and personal and professional success.
Through careful execution and a powerful message, Silvertake Video helped the institution communicate its commitment to education, combining academic skills with ethical and moral values.
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