Baptist Education Network | Storytelling 100 Years

As it approaches its 100th anniversary, Colégio Batista Mineiro chose Silvertake Vídeo to create a special video campaign focusing on the enrollment period. The campaign focused on six virtues valued by the school, telling the stories of six people connected to the institution, including alumni, students, parents and grandparents.

production process

The project represented a milestone, combining the tradition of Colégio Batista Mineiro with a creative approach. The campaign reached a wide audience, both online and offline, with coverage in the media and renowned newspapers.

• Concept and Collaboration: We work with the client's Communications department, creating the concept and producing the campaign.
• VTs and Videos for the Web: We produce VTs, spots, and videos for digital platforms such as Facebook Ads, Google Ads and YouTube Ads.
• Storytelling: The campaign highlighted real stories of people like Giovanni (Determination), Keven (Creativity), Rafael (Courage), Tiago (Respect), Tainá (Initiative), and Alba (Loyalty).
• Distribution: Media distribution was divided between offline distribution with the client and online distribution with the production company.

The campaign was a great success, being featured in Minas Gerais media outlets such as the newspaper O Tempo and Estado de Minas.

Silvertake Video’s innovative and collaborative approach, combining authentic storytelling and quality production, culminated in an impactful campaign that not only attracted new enrollments, but also honored a century of educational tradition and excellence.

The celebration of character virtues and connection to real stories resonated deeply with audiences, creating a lasting emotional connection with the Colégio Batista Mineiro brand.