School in Motion | Explanatory Contents

Escola em Movimento is a school communication platform that needed to explain its new features in a clear and accessible way to its users. Silvertake Vídeo was hired to produce a series of explanatory videos with the aim of instructing teachers, parents and administrators about the system/app updates.

production process

The Silvertake team worked closely with the platform’s experts to ensure the videos were technically accurate and educational, using a combination of live footage and motion animation.

• Captured at the headquarters of Escola em Movimento, with interviews with professionals from different areas.
• Explanatory motion graphics, which visually illustrated how each new feature works.
• Script: A script carefully prepared to ensure clarity and didactics, using accessible language and focused on the target audience.

This project demonstrated the ability of Silvertake to transform complex information into dynamic and easy-to-understand visual content. Get in touch with us to develop explanatory videos that will improve your audience's experience with your product.