BernoulliBernoulli Educação and the Morya agency commissioned Silvertake to produce a television commercial that would authentically and engagingly represent the school experience at their Salvador campus.
The goal was to create a piece that showcased all the educational stages offered by the school, from early childhood education to high school, presenting the variety of experiences offered to students and reinforcing the Bernoulli Educação brand as a benchmark in education.
How we produced the Bernoulli Education admission video in Salvador.
To bring the video concept to life, we combined produced scenes with real scenes filmed directly at Bernoulli College in Salvador. This mix gave the video the finish of an advertising piece without losing the authenticity of the school's daily life.
- Production plan. We developed a detailed schedule for the outdoor shoot, to capture all the planned scenes without missing any important moments.
- Recording. During a day of filming at a school in Salvador, we worked with a casting of students representing each stage of education, from kindergarten to high school, to ensure genuine and diverse representation.
- Voiceover. The voiceover for the video was done by a professional from Salvador, with a local and familiar tone for the audience in the region.
- Quick review. We adopted an agile review methodology, which made the feedback process with Bernoulli Educação and the Morya agency efficient and collaborative.
result
Bernoulli Educação received a television commercial for its admissions campaign that presents, in a single piece, all the educational stages of the Salvador unit. The combination of produced scenes, real students, and local narration brings the brand closer to families in the region.
See also the Promotional video for Bernoulli Education System., Discover our production of marketing video and read about how to assemble one video approval workflow without rework.
