CobrapeThe Government of Ceará, through the Secretariat of Cities, is developing the State Plan for Water Supply and Sanitation (PAAES-CE), with a 20-year horizon and financing from the World Bank. The plan is being developed by Cobrape, which had already contracted Silvertake for the videos of the Paraíba plan.
For the public hearings and consultations, Cobrape needed to present to the population, municipalities, and regional representatives the technical diagnosis of each water and sewage microregion in the state: South-Central, West, and North-Central.
How we produce the PAAES-CE videos
- Presentation video in motion graphics. In 2025, we produced a video that presents the plan and invites the public to participate, animated in the identity of the Government of Ceará. It is the second video on this page.
- Set design and graphic package approved beforehand. The background, in the government's colors, and the graphics templates and designs were defined with Cobrape before recording.
- Recording with the experts. In March 2026, Cobrape technicians recorded the presentations using a teleprompter, with remote monitoring by the plan's team.
- Data displayed in split screen. Maps, graphs, and indicators of water supply, treatment, storage, and quality share the screen with the expert, so that the technical content is clear to those outside the field.
- Eleven videos. The contextualization of the plan and, for each microregion, the diagnosis of water supply, sanitation, and socio-environmental aspects.
result
The videos were used in the public hearings of PAAES-CE, held in May 2026 in the three microregions. The videos conveyed the technical diagnosis of each microregion to the population and municipal managers in accessible language.
See also the videos of the sanitation plan for Paraíba, Get to know our corporate video production and read about motion graphics for complex data.
