MRS LogísticaMRS Logística operates one of the country's main railway networks, linking Minas Gerais, Rio de Janeiro and São Paulo. To onboard interns and new hires, the company wanted a video track that explained the business, the culture and rail operations with the same quality for everyone, in any unit.
The Bússola MRS track was designed by learning designer Nanda Miranda with MRS's Human and Organizational Development team. Silvertake handled video production, from visual identity to post-production.
how we produced the Bússola MRS track
- Graphic package and set design approved beforehand. We validated with MRS the videos' identity, title cards, bumpers and studio set design before the first recording day.
- Recording at the Belo Horizonte studio. The entire track was recorded in May 2026 at the Silvertake studio in BH, with teleprompter and makeup.
- Post-production with footage from operations. The edit combines the studio presentation with images of the railway, locomotives, terminals and the Operations Control Center, plus animated title cards for the key concepts.
- Structure in collections. There are over 30 videos, 4 to 12 minutes each, organized into an opening video and five collections: welcome, culture, rail operations, MRS's eight critical knowledge areas, and career. Each collection closes with a recap and a reflective exercise.
result
MRS now has a complete onboarding track that takes the company from its business to day-to-day operations, with the same message for interns and employees in every area. Because the content is internal, the video above shows only production scenes, with slides and captions blurred.
Get to know our training video production and read how to create onboarding and integration videos and how to use a teleprompter in corporate videos. See also the the MRS case study video we produced for TrueChange.
