Institutional Video or Manifesto Video? Understand the differences

Videos have become one of the most effective tools for corporate communication. Among the various formats, corporate videos and manifesto videos have distinct approaches. Understanding these differences is crucial to choosing the right video strategy for your company.

1. Institutional Video: objectivity and clarity

THE institutional video It is designed to present the company, its services, products and values in a clear and objective manner. It is an important tool for strengthening the corporate image and providing essential information to the public.

Institutional Video Features

• Focus on facts and data: Presents concrete information about the company.
• Traditional format: Uses interviews, employee testimonials and images of facilities and products.
• Formal and professional tone: Suitable for a variety of audiences, such as clients and investors.
• Informational purpose: To educate and inform the public about the company.

Example of Institutional Video

An excellent example of an institutional video is project produced by Silvertake for Geocontrole. In celebration of the company's 10th anniversary, the video highlighted Geocontrole's trajectory, important milestones and values.

Candid testimonials from key team members capture the essence of the company's culture, providing a personal look at its impact and growth over a decade.

2. Video Manifesto: subjectivity and emotion

The manifesto video, on the other hand, seeks to inspire and connect with the audience on a deeper emotional level. It is ideal for conveying the mission, vision and values in an impactful way.

Features of the Video Manifesto

• Focus on emotions and values: Highlights the company's values and principles.
• Narrative format: Uses storytelling, impactful music and powerful images.
• Inspiring and engaging tone: Creates an emotional connection with the audience.
• Motivational objective: To engage and inspire, often mobilizing for a brand cause or idea.

Example of a Video Manifesto

An example of a video manifesto is the “100 Years Manifesto: The Future is a Virtue” produced for the Baptist Education Network. This video was created to celebrate the school’s centennial, encapsulating the school’s 100-year history in a cohesive and inspiring visual narrative. The project involved in-depth research to capture the essence of the institution and used a combination of formats adapted for different platforms, such as YouTube and Instagram.

Conclusion

Choosing between an institutional video and a manifesto video depends on the company’s communication objectives. While an institutional video focuses on informing and educating, a manifesto video aims to inspire and engage. Both are essential for an effective marketing strategy and can be used in a complementary way to achieve different goals.

When deciding what type of video to create, consider the values and message your company wants to convey. Corporate videos help establish credibility and provide in-depth information, while manifesto videos create a strong emotional connection with your audience.

With the expertise of Silvertake, your company can create videos that not only inform, but also inspire and engage, achieving a lasting impact.