Discover what an institutional video is, its benefits, examples and how to produce it with excellence.
In an increasingly competitive market, companies are looking for effective ways to communicate their identity, values and differences. institutional video emerges as a powerful tool in this context, allowing a direct and emotional connection with the target audience.
An institutional video is an audiovisual piece that presents the essence of a company, including its mission, vision, values, history and products or services. Unlike advertising commercials focused on immediate sales, the institutional video seeks to strengthen the brand image and establish a relationship of trust with the public.
Producing a quality institutional video requires planning and attention to several aspects. Below, we highlight the essential steps to achieve an excellent result.
Before starting production, it is essential to establish the objectives of the video. Do you want to increase brand visibility, attract new customers, strengthen relationships with current ones, or introduce a new product or service? Clear objectives will guide the entire creative process.
Understanding the target audience allows you to create a more assertive and personalized message. Aspects such as age range, interests, needs and behaviors must be considered.
The script is the backbone of your video. It should contain a cohesive narrative that conveys your message clearly and engagingly. Elements like storytelling can be used to create an emotional connection with the viewer. For a deeper dive into creating effective scripts, check out our article How to make a script for an institutional video.
The visual style must be aligned with the company's identity and the message it wants to convey. You can choose recordings with actors, animations, motion graphics or a combination of these elements. The choice will depend on the audience profile and the established objectives.
This step involves capturing images, narration, soundtrack, editing and finalizing the video. Technical quality is crucial to convey professionalism and credibility. Having an experienced team and adequate equipment makes all the difference in the final result.
Once the video is finished, it is important to plan how to distribute it. Define which channels it will be broadcast on, such as the institutional website, social networks, email marketing or corporate events, ensuring that it reaches the desired audience.
THE Silvertake Video has a diverse portfolio of institutional videos that exemplify the practical application of the concepts covered. Below, we highlight some success stories.
To celebrate a decade of operations, Geocontrole relied on Silvertake's expertise to produce an institutional video that portrayed its history and achievements. The video combines testimonials from employees and customers, as well as images that illustrate the company's main projects, reinforcing its credibility in the market. Check out the result: Geocontrol | Institutional Video 10 Years.
Matific, an educational technology company, was looking for a video that would present its solutions in a clear and dynamic way. Silvertake developed a video that combines real-life scenes of product use with motion graphics animations, making it easier to understand the benefits offered by the platform. Watch the full video: Matific | Institutional Video.
Celebrating its first year, XP Educação wanted to highlight its achievements and vision for the future. Silvertake produced a video that includes testimonials from students and employees, as well as images that reflect the institution's innovative environment. The result is an inspiring material that reinforces the brand's identity. Watch the video: XP Education | Institutional Video 1 Year.
THE institutional video It is an indispensable strategic tool for companies that want to strengthen their presence in the market, communicate their values clearly and generate connections with their audiences. When well produced, it becomes a true brand asset, with the potential to engage audiences, expand reputation and even indirectly boost sales.
In the Silvertake Video, we unite creativity, technique and strategy to deliver corporate videos that really make a difference. With a versatile and award-winning portfolio, we are experts in transforming ideas into engaging and memorable narratives. Want to see other practical examples? Visit our portfolio page and explore various productions aimed at companies from all segments.
If your company is ready to stand out with a high-impact institutional video, Silvertake Video is here to help. From planning to final delivery, we offer a complete and personalized experience so that the result authentically reflects everything your brand stands for. Contact us and together we will build the video that will tell your company's story with excellence.
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