2027 Video Calendar: Dates and deadlines to plan the year.

These are the dates in 2027 that most frequently request video production from companies, including the day of the week and the deadline for starting each production. Use the list to put together your year's calendar before finalizing your budget.

We've compiled the commemorative dates for retail and marketing, the months of health campaigns, and corporate calendar events without fixed dates, such as sales conventions and retrospectives. Finally, a table shows how long each type of video takes to produce.

Quick summary:

• In 2027, Carnival falls on February 9th, Easter on March 28th, Mother's Day on May 9th, Father's Day on August 8th, and Black Friday on November 26th.
• A simple commemorative video takes three to four weeks. Campaigns with recorded footage require six to ten weeks.
• Holidays on Tuesdays or Thursdays often become long weekends, taking away days from filming and approval processes.
• Choose a few dates that are relevant to your audience, instead of trying to cover them all.

Dates for 2027, month by month.

The deadlines in the last column apply to videos with custom recording or animation. Simple pieces, assembled with existing material, can begin closer to the date.

Themed months for health and causes.

Many companies use these months for internal communication, employee engagement campaigns, and social media content. For those in the healthcare field, these are usually the most important dates of the year.

Sensitive topics, such as mental health, require careful planning and, when possible, review by a specialist. See How to communicate sensitive topics in video..

The corporate calendar that doesn't show up on the calendar page.

For B2B companies, the most important videos of the year are rarely tied to holidays. They follow the business cycle:

• Sales convention and kickoff (January to March). Opening video, presentation of goals, team recognition. Watch. Videos for sales conventions and kickoff events..
• Disclosure of results (every quarter). Message from leadership, summary in motion graphics for the team and investors.
• Annual and Sustainability Report (First Semester). Video version of the previous year's figures and projects.
• Trade fairs and industry events. Video for the booth, opening of a lecture, coverage.
• Integration of trainee and intern groups. Onboarding and welcome sessions generally take place at the beginning of each semester. See [link/reference]. How to plan video training sessions..
• Enrollment campaign for education (August to January). VTs, student testimonials, videos for social media.
• Company anniversary. Round anniversaries, such as 10, 25, or 50 years, call for a corporate statement or manifesto.
• End of year (November and December). Retrospective, message from leadership, thank-you video to clients. Watch. year-end and end-of-year retrospective videos.

Add these dates to your calendar along with the holidays. Most of the results will come from these. See also How to plan videos for an event..

Key moments by sector

Education. The enrollment campaign, between August and January, is the most important period. Teacher's Day (October 15th), Student's Day (August 11th), Mother's Day, and Father's Day are also profitable, as they involve students and families.

Health. Themed months, such as Pink October and Blue November, are the key dates. Inaugurations of new units and services call for presentation videos throughout the year.

Industry. Trade shows, SIPAT (Internal Week for Accident Prevention), and safety training usually outweigh commemorative dates. Annual and sustainability reports are released in the first half of the year.

Technology and B2B services. Product launches, in-house events, and the sales cycle define the calendar. Case study and explainer videos are in continuous production, without a fixed date.

Retail and consumer brands. Mother's Day, Valentine's Day, Father's Day, Children's Day, Black Friday, and Christmas are the peak periods for campaigns, with production starting two to three months in advance.

Video ideas for key dates

Mother's Day and Father's Day. Real testimonials from families connected to the company, such as employees, clients, or students, recorded in a simple setting. At Bernoulli, we recorded... mothers and children and parents and children In Belo Horizonte and Salvador, with a plain background and lighting that brings the dialogue to the forefront.

Customer Day. A thank-you video featuring real clients sharing their results, or a short series of testimonials released the week of September 15th.

Teacher's Day. For schools and universities, tributes featuring current and former students are a good option. An animation with quotes from the students themselves works well when there isn't time for a full recording.

End of the year. A retrospective featuring the year's milestones in motion graphics, a short message from leadership, or a thank-you note with team photos. See the... A retrospective of the Construtora Barbosa Mello.. More ideas and deadlines are in the guide. New Year's Eve video.

Company anniversary. A manifesto or corporate document recounting the journey and challenges overcome. We have gathered references in 15 examples of corporate videos.

How long does each type of video take to complete?

The timeline begins with the briefing and continues until the final approved file. The prices below consider one round of scriptwriting and two rounds of editing adjustments, with approval within a few days.

Internal approval is what stretches these deadlines the most. Each week spent waiting for feedback pushes back the delivery. See the video production deadlines and how to organize the approval.

Holidays in 2027 that disrupt recording and approval.

Midweek holidays become long weekends and eliminate days from the schedule. Consider this when planning recordings and approval deadlines.

Three weeks in 2027 will have four or fewer working days due to Tuesdays being a holiday: Independence Day, Our Lady of Aparecida Day, and All Souls' Day. If your Children's Day or Teacher's Day video needs approval during these weeks, submit it early.

How to choose your company's dates

Trying to produce videos for every date dilutes the budget and tires the audience. Three criteria help in choosing:

• Relationship with the business. Teacher's Day makes sense for a school, but not much for an industry.
• Relationship with the public. If the target audience is the HR department of other companies, internal communication dates are more profitable than those in the retail sector.
• Capacity to reuse. A Mother's Day video recorded with employees can become part of the company culture for the rest of the year.

We wrote about when it's worthwhile and when to avoid it in videos for special occasions.

Dates that require caution.

Some dates are related to causes and rights. Opportunistic videos on these occasions often generate a negative reaction, especially when the company has no involvement in the topic.

• International Women's Day and Black Awareness Day. These messages work when the company showcases real actions, such as internal programs, diversity data, or employee stories. Generic congratulatory messages tend to be poorly received.
• Yellow September and White January. Mental health requires careful language, avoiding sensitive details and indicating where to seek help.
• Pink October and Blue November. Informative videos with correct medical guidance and, if possible, review by a healthcare professional.

An example of an approach with data and a clear message is... Matific's Women's Day manifesto, which discusses the presence of women in the exact sciences.

What to include in the briefing for a commemorative video.

• The date and day the video needs to be published.
• The channels: social media, email, large screen, internal communication.
• Who can appear in the video, such as employees, clients, students, or families, and whether image release authorizations have been processed.
• The expected tone, with one or two references.
• If there is existing material to use, such as photos, old videos, and testimonies.
• Who approves and in how many days.

See the video briefing template.

How to transform a calendar into a production plan.

1. Mark the chosen dates and moments on the corporate calendar.
2. For each one, note the video type and production deadline from the table above.
3. Calculate the start date and deduct holidays and extended weekends.
4. See what can be recorded together: a day's work in March can yield a Mother's Day video and testimonials for the second quarter.
5. Add up the costs and take it to the annual video budget.

The complete step-by-step plan for the year is in video planning for 2027.

Frequently Asked Questions

When is Mother's Day in 2027?

May 9, 2027, the second Sunday in May. For a pre-recorded video, start production by mid-March.

When is Black Friday in 2027?

November 26, 2027, a Friday. Cyber Monday falls on November 29. Video campaigns for these dates should begin production in September.

When is Carnival 2027?

Carnival Tuesday is February 9, 2027, and Ash Wednesday is February 10. Easter falls on March 28.

When is Father's Day in 2027?

August 8, 2027, the second Sunday of August. For a video recording, start in mid-June.

Which national holidays fall on a weekday in 2027?

Good Friday (March 26), Tiradentes Day (April 21), Corpus Christi (May 27, federal optional holiday), Independence Day (September 7), Our Lady of Aparecida Day (October 12), All Souls' Day (November 2), and Proclamation of the Republic Day (November 15). Labor Day, Black Awareness Day, and Christmas Day fall on Saturdays.

How far in advance should I order a video for a special occasion?

Allow at least four weeks for simple pieces and six to ten weeks for campaigns with filming and a cast. The more approvals the video needs, the sooner it should be approved.

Is it worth making videos for every holiday?

No. Choose dates that are relevant to your business and your audience and invest in them. Case study videos, corporate videos, and training videos tend to yield better results throughout the year.

Plan the year before January.

With dates set and deadlines calculated, the 2027 productions cease to be urgent. It's possible to group recordings, negotiate throughout the year, and start January with the first videos already in production.

If you want help turning the calendar into a production plan, Send us your company's dates. And we'll put together the schedule with you.

Published on September 27, 2026 · updated on October 13, 2026

Samuel Silva

Samuel Silva is the co-founder and Creative Director of Silvertake Vídeo, a video production company in Belo Horizonte. He leads a team that combines creativity and technology, delivering over 7,000 videos for more than 100 companies. A graduate in Advertising from PUC Minas, Samuel specializes in marketing, creative automation, and audiovisual production.