Check out practical tips for quickly and efficiently approving videos internally. Provide objective feedback and optimize your review process.
Reviewing videos is part of any multi-step project: whether it’s renovating a home, creating an Instagram post, or developing a corporate video. An efficient review process is essential to avoid unpleasant surprises and ensure that the final product is aligned with the company’s brief, script, and expectations.
At Silvertake, we have a wealth of experience in video production and review. We’ll share 10 practical tips to help your team review videos effectively, avoiding delays and ensuring the quality of your content.
When you receive and send a review link, set a clear deadline for feedback. This helps keep the project on track and avoids unnecessary delays. A clear deadline keeps everyone involved focused and committed to the process.
Take advantage of tools like Frame.io or Vimeo to make the review process easier. These platforms allow you to make specific comments directly on the video, making feedback more organized and efficient. Avoid sending edits through less structured channels like WhatsApp, especially in audio format.
Whenever you have doubts, go back to the briefing and the original script. Comparing what was proposed with what was executed helps to check whether expectations are being met and whether the project is on the right track.
Be objective in your feedback. Instead of saying “I don’t like that,” give concrete suggestions like “change the text color to blue” or “remove the section from minute 1:30 to 2:00.” Clear, specific feedback makes it easier to implement the necessary changes.
Approval meetings can turn into long, unproductive sessions. Instead, centralize feedback in written form, directly in the review tool. This keeps the process objective and focused, saving time for everyone involved.
Subjective feedback can be difficult to interpret. Whenever possible, turn your impressions into objective, actionable feedback. For example, instead of saying, “I didn’t like the voiceover,” say, “The voice is too low. Should we turn it up?”
Know the production company’s change policies, usually set out in a contract or SLA sent before starting the project. Production companies typically include two rounds of review of materials. Submitting all changes at once increases the efficiency of the process and helps avoid rework.
Video review should not take too long. A one-minute video, for example, can be reviewed in 20 to 30 minutes if watched carefully and with focus. Plan your review sessions to be productive and focused, avoiding distractions.
Make sure there are no typos, grammar errors, or inconsistencies in your captions and text. They should be correct and make sense in the context of the video. Careful proofreading will help prevent issues that could compromise the quality of your final material.
By following these 10 tips based on our experience at Silvertake, your internal video review process will be more fluid and efficient.
Maintain open communication with the production company and be objective in your feedback. This will ensure that the final video is in line with your expectations and is delivered in the shortest possible time.
Work with a production company that has a structured and efficient review process. Silvertake Video is here to save you time and ensure the quality of your content. Get in touch with us and find out how we can help optimize your review process!
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