With a 100-year history in education, Colégio Batista Mineiro (a brand of Rede Batista de Educação) has a vast collection of tips, advice and content cultivated daily in the relationship between school and family. However, this knowledge was restricted to the 12 units of the school in Minas Gerais. Silvertake Vídeo saw an opportunity to share this wealth with a wider community, using the language of YouTube.
production process
The challenge was to transform this content into a series of engaging, accessible and informative videos. It was necessary to plan, produce and promote video content in a continuous, transparent and automated way, ensuring that every part of the school community felt connected and enriched.
- Editorial Plan: We created an editorial plan with the College, focusing on three areas: education, virtues and institutional. We developed programs and fixed frameworks, each with a language adapted to the target audience.
- Recording in All Units: We visited and recorded in all of the school's units, located in several cities in Minas Gerais such as Belo Horizonte, Uberlândia and Betim, capturing the essence and diversity of the institution.
- Video Production: We address the virtues of character through programs such as “Casa das Virtudes” and “Falando a Verdade”, reaching different audiences with presentations by experts and discussions between students.
- Integration with the Blog: The video content was complemented with articles on the Institution's blog, consolidating the College's authority on the subject and helping to boost the institutional website's SEO.
- Relationship with Former Students: We started the talk show “Hora do Recreio”, strengthening ties between students and beloved collaborators of the institution.
The collaboration with Colégio Batista Mineiro produced significant results, including 2500 hours of YouTube views, 156 minutes of published content, a 323% increase in YouTube engagement, 165% increase in views, and the creation of 52 videos in just 6 months.
This partnership demonstrates how Silvertake Video can transform institutional expertise and knowledge into engaging digital content, celebrating history and serving as a valuable resource for the education community.
