Marsh | Institutional Video Manifesto

Marsh, a global leader in insurance brokerage and risk management, needed to mark its 70th anniversary in Brazil with communication befitting its market relevance.

To meet this demand, Silvertake produced a video manifesto focused on conveying credibility, solidity, and the brand's forward-looking vision.

The challenge was to pass on the legacy without losing dynamism.

The main objective was to create a commemorative piece that didn't sound like a rigid corporate product. Marsh needed an institutional video that would generate internal pride and convey confidence to the market, celebrating its 70 years in Brazil in an agile, modern, and emotional way, all while optimizing time and fundraising resources.

The Solution: A striking script and visual curation.

To solve the challenge with excellence and agility, our team opted for the manifesto video format with strategic use of stock footage (stock footageThe strength of the piece was built on three pillars:

  • Script and Memorable Text: The text of the manifesto was designed to give weight to each word, creating a direct connection with the viewer.
  • Curated selection of striking images: A video made with stock footage requires a discerning eye. We selected premium scenes that illustrated the concepts in the text, ensuring that the final result was visually cohesive.
  • Professional Voice-Over and Sound Design: The voice chosen for the narration perfectly conveyed the emotion of the video. With a confident and inspiring tone, coupled with a soaring soundtrack, we ensured the message was delivered with the necessary impact.

The manifesto video delivered to Marsh fulfilled its role of embodying the pride of belonging to a company with 70 years of history in Brazil. The combination of a clever script with powerful images proved that, with the right art direction and precise editing, it is possible to create productions of very high visual and emotional impact in an intelligent and efficient way.

Do you need a brand manifesto?

Contact Silvertake Video!

Customer
Marsh
Type
Institutional Video
Production Resources

related projects

Request a Quote

Let's talk about your next video project?

Request a quote
)?$/gm,"$1")],{type:"text/javascript"}))}catch(e){d="data:text/javascript;base64,"+btoa(t.replace(/^(?:)?$/gm,"$1"))}return d}