Video production company vs. in-house videographer: how to choose the best option for your company.

Video production has become one of the most important tools for companies that want to reach their audience effectively. However, when choosing who will produce their videos, many communication and marketing managers are faced with the question: should I choose a video production company or an in-house videomaker?

Choosing a Video Production Company

A video production company is a company specialized in audiovisual production, with a team of professionals who work in all stages of production, from creating the script to the final editing of the video, such as scriptwriters, editors, illustrators, animation designers, among others.

A video production company is ideal for more complex projects, such as corporate films, high-impact projects, and scheduled demands. A professional video production company has mapped out processes, state-of-the-art equipment, and a network of industry contacts to help them find the best talent and locations for your project.

Hiring a video production company offers the advantage of having a highly qualified and experienced team, with advanced technical skills and resources, offering customized solutions for the needs of each project, counting on experience acquired in similar projects for other companies.

Who is an In-House Videomaker?

An in-house videomaker is a professional who works exclusively for the company, producing videos on demand. This offers the advantage of having a dedicated professional with specific knowledge of the company's business. Therefore, hiring an in-house videomaker can be a good option for those who have a constant demand for video production within the company itself.

However, an in-house videomaker can also have some disadvantages: it is difficult to find professionals with experience in the market to work exclusively within the same company, precisely because of the dynamism of the audiovisual production market.

Even companies that hire good professionals often find that their work is impacted by other responsibilities in the company, which can affect the delivery of videos. It is also common for them to work alone within communication teams, without having other audiovisual professionals on the team to exchange experiences and help solve problems.

Combining both options for a complete strategy

A complete audiovisual production strategy can include both hiring a video production company and an in-house videomaker.

The video production company may be responsible for handling larger and more complex demands, such as institutional videos, complex courses, corporate training videos, among others.

The in-house videomaker can take care of smaller and faster demands, such as videos for social media, day-to-day company content and even internal videos, such as small training sessions on the company's software.

In this sense, it is important that the two teams are aligned and work together so that the audiovisual production strategy is integrated and coherent.

The video production company can help with strategic planning, script definition and production of more complex videos, while the in-house videomaker can be responsible for creating more frequent and agile content, which requires a faster response.

In the case of an in-house videomaker, it is important that the company provides the necessary tools and resources to carry out quality work. In addition, it is essential that the professional has the freedom to suggest new ideas and creative solutions, without too much bureaucracy or interference.

 

The verdict

In short, choosing between a video production company and an in-house video maker depends on the specific needs of each company. As a general rule, if a company is looking for a complete, high-quality solution, a video production company is the best choice.

In the case of the internal videomaker, it is important to assess the availability of time and resources needed to produce videos within the company.

When choosing a video production company, consider factors such as the experience of the team, the scale of the project, consistency in the quality of work, and effective communication. Choosing the right video production company can make all the difference in the success of your video project.

If you are looking for a reliable and experienced video production company to handle your company's audiovisual production, get to know Silvertake. With a qualified team and state-of-the-art equipment, we offer customized solutions for each project, from script creation to final video editing. Contact us and find out more!