Character animations for teaching materials, advertising, training and other applications: transform your project with engaging and scalable videos. Discover our successful projects!
Character animations are a powerful entertainment tool with versatile applications. They are widely used in education, corporate training for adults, advertising, and also as brand mascots to reinforce branding.
Educational materials benefit greatly from this resource, as production is scalable and allows for a variety of creations, where the content comes to life and is presented in a clear and entertaining way. These animations demonstrate a unique ability to engage and inform, making them indispensable in a variety of contexts.
In animation projects, the first step is to create a “family of characters”. Once the aesthetics of the illustration have been defined, it is important to develop characters with ethnic, age and other characteristics diversity, whether they are human, robot, animal or object, as the need and imagination allows.
Defining original announcers and voices (commonly called voice actors) is important to maintain character cohesion.
Short scripts, with simple dialogues, and the choice of settings, scenes and contexts are also part of the construction of this type of content, since everything that appears on screen needs to be pre-selected/created.
These projects are carried out in scale and sequence and with regular deliveries.
We have selected five projects with different purposes that use the character animation technique to demonstrate how versatile its application is. Remember: animation is not always for children, but it can be! It all depends on the objective!
Planning this project required an understanding of the educational content and specific needs of Bernoulli. We created unique and memorable characters that reflect diversity and inclusion, each with their own personality and style.
We decided to use lipsync animation, a technique that synchronizes the lip movements of animated characters with the narration, creating an engaging presentation.
Animated characters were incorporated into the project at specific moments in the classes where conversational interaction would help to convey the content in a dynamic way.
For NokNox by QuintoAndar, Silvertake Vídeo developed an exclusive presentation video. With motion graphics, custom illustrations and alignment with QuintoAndar's visual identity, we built an impactful narrative.
The process began with a clear definition of the animated character, which would serve as a user-friendly guide for the trade marketing team. Character creation involved sketching, designing and animating, ensuring that it fit the company culture and the purpose of the training.
The challenge was to translate the energy and message of Turma do Bene's songs into animations for children of different ages. With a focus on bright colors and eye-catching animations, we sought to create videos that did justice to the creativity of the songs.
Character animations are a powerful and playful tool with countless applications. To see how character animation can transform your projects, get in touch with the Silvertake Video. Discover how we can help bring your ideas to life in an engaging and impactful way!
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