The decision between using templates or opting for original creations has an impact on how your brand is perceived. While templates can be attractive for cost savings, it’s custom-made illustrations and animations that ensure your brand’s authenticity.
Opting for more accessible animations can lead to the use of generic solutions, affecting the brand's visual identity.
The decision between using templates or creating original content has a significant impact on a company’s differentiation and communication. Companies looking to save money resort to lower-cost options, running the risk of compromising their image with content that does not reflect their essence. Below, we discuss the influence of this choice on the effectiveness of the corporate message.
The use of templates in animations is a common practice. This is due to its convenience, especially when deadlines are tight and professionals with little experience in animation and illustration techniques are in charge of production. However, it is essential to question to what extent these resources contribute positively to your brand's visual identity.
While templates offer some flexibility for customization, they often fail to capture the unique essence of your brand. An animated visual design that aligns with your brand book ensures that every element, from typography to illustrations and transitions, reinforces your corporate identity.
Generic templates may be practical, but they fail to convey exclusivity, running the risk of making your brand’s presentation homogeneous. Creating customized motion graphics highlights the uniqueness of your company, promoting an authentic connection with the public and rapid assimilation of the brand. Think of those videos that, even before they say anything, already clearly reveal which company they are from. All good visual adaptation and identity reinforcement work aims at this perception.
Choosing to invest in original content is comparable to how you would choose an outfit that represents your personality and style for an important occasion. Your video should reflect your brand’s unique personality. This means choosing colors, styles, and stories that speak directly to your audience, creating a true and lasting connection. Mainly because branding is an investment, which brings us to our last point.
Brands are built over time, requiring consistent investment. Choosing to create animations with original illustrations is preserving past investment and investing in the future of your brand, ensuring that each video strengthens your image in the market.
Additionally, consider how these videos fit into your overall marketing strategy. They’re not just isolated pieces, but parts of a larger puzzle that tells your brand’s story to the world. Each video is an opportunity to reinforce who you are in the marketplace and what you value.
The decision between templates and animations with original illustrations goes beyond an aesthetic choice; it is a brand strategy. Opting for custom animations reflects a commitment to the quality and uniqueness of your corporate communication.
In the Silvertake Video, we believe in the power of telling your story in a unique way. Get in touch with us to create videos that truly represent your brand.
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