in this article
- The 12 examples in a table
- 12 examples of animated videos for businesses
- What do the best animated videos have in common?
- How to structure the script for an explainer video.
- Which animation style to choose?
- Common mistakes in animated videos
- How much does an animated video cost?
- Frequently Asked Questions
- Start with what needs to be understood.
A good animated video explains in one or two minutes something that the camera cannot show: a process inside a machine, how a software works, a rule, a concept. We've compiled 12 examples of animated and explanatory videos for businesses, highlighting what each one does well.
These are Silvertake projects for industry, technology, education, agribusiness, and construction. In each one, we show the communication problem, the animation style chosen, and what can be leveraged in your video.
Quick summary:
- Animation works best for what is invisible or complex: industrial processes, software, services, rules, and data.
- Script comes before style. The best examples translate technical jargon into the client's pain points before drawing anything.
- Mixing animation with real images, system screens, or characters solves problems that no single style can't.
- An animated explanatory video of up to 2 minutes costs between R$ 6,000 and R$ 15,000.
- Plan versions in other languages from the start: with animation, changing the voiceover is cheaper than re-recording.
The 12 examples in a table
| Example | What explains | Style | What to take advantage of |
|---|---|---|---|
| OPTA Group | processes inside steelmaking furnaces | motion graphics with real images | animate what the camera can't capture. |
| Objective | software services | motion graphics | Business scriptwriting |
| Multitude | education system | motion graphics | A video for trade shows and for everyday use. |
| Nok Nox, from QuintoAndar | application | illustration and motion graphics | brand identity in every frame |
| ToLife | telemedicine software | screens, image bank and motion | show the actual product |
| Bernoulli College | student arrival and departure routine | original illustration | The procedure is explained in steps. |
| FGV and Petrobras | public policy for early childhood | whiteboard style motion graphics | technical topic for a broad audience |
| Vaccinate | internal application | Characters with lip sync | character instead of screen demonstration |
| Saint Amalia | trade marketing application | character, lip sync and screens | short training series |
| Barbosa Mello Construction Company | safety on construction sites | 3D with motion capture | one topic per video |
| Technosulfur | code of ethics | motion graphics in four languages | animation designed to translate |
| Bernoulli Dive.b | bilingual teaching collection | animation with a brand concept | the brand symbol as the main feature |
12 examples of animated videos for businesses
1. OPTA Group: What happens inside the oven?
Motion graphics with real images · 5:18 · see the case
OPTA Group sells technologies for steelmaking furnaces to engineers and plant managers worldwide. The processes take place inside electric arc furnaces, at extreme temperatures, where no cameras are allowed.
The videos, in English, mix real images from the client's collection with animations that show the inside of the equipment and the chemical reactions. A technical script and a storyboard came before any animation.
What to take advantage of: For a technical audience, animation needs to be accurate, not just beautiful. Use real footage where it exists and animate only what the camera can't capture.
2. Objective: Software explained in business language.
Motion graphics · 3:06 · see the case
Objective develops software and modernizes legacy systems, services that are difficult to showcase. The sales team needed a tool to present the portfolio without overwhelming the client with technical terms.
The most strenuous work was on the script: backend processes and agile methodologies were rewritten to address both customer pain points and solutions.
What to take advantage of: Before thinking about the visuals, rewrite the text as the client would describe the problem. If the script still contains jargon, the animation will only make the jargon colorful.
3. Multitude: a video for the fair and for everyday life.
Motion graphics · 3:25 · see the case
Multitude Sistema de Ensino needed a video for the Bett Educar fair, aimed at school administrators. The same video had to remain useful in daily business operations and also resonate with families and students.
What to take advantage of: If the video is created for a specific event, write the script without mentioning the date. Continue working on it after the booth is dismantled.
4. Nok Nox, from QuintoAndar: the mark on every frame.
Illustration and motion graphics · 1:40 · see the case
Nok Nox, an affiliate of QuintoAndar, wanted to present its platform with the same look and feel as its parent brand. The video combines motion graphics and custom illustrations within QuintoAndar's visual identity.
What to take advantage of: For brands with a strong identity, original illustrations make the video look like it came from the company, not from a stock icon bank.
5. ToLife: the real software on your screen
Screens, image bank and motion graphics · 2:03 · see the case
To introduce its telemedicine software to the market, ToLife used screen recordings of the system, stock images, and motion graphics. The audience sees the actual product in action.
What to take advantage of: In software videos, real screens generate trust. Animation is used to highlight, enlarge, and explain each function.
6. Bernoulli College: procedure explained in steps
Original illustration · 1:25 · see the case
At the opening of the Cidade Jardim unit, Colégio Bernoulli needed to explain to parents and students how arrival and departure would work. An animation with illustrations created for the project shows the routine step by step.
What to take advantage of: Rules and procedures that generate doubt are good candidates for animated videos. The video answers the same question for all families, in the same way.
7. FGV and Petrobras: a technical topic for a broad audience.
Whiteboard-style motion graphics · 4:39 · see the case
For FGV CEIPE and Petrobras, in the Direct Qualification in Early Childhood project, the video needed to show why investing in public policies for young children is important. The script was written with the FGV team for those who are not experts on the subject.
What to take advantage of: Public policy and research topics gain traction when they move beyond the report. The whiteboard style helps to follow a line of reasoning that is being built on the screen.
8. Vaccinate: characters instead of demonstration
Characters with lip sync · 2:22 · see the case
Vaccinar Nutrição Animal wanted to present its internal platform and app in a more engaging way than a screen recording. Characters created for the brand guide the explanation, with their mouths synchronized to the narration.
What to take advantage of: For internal audiences, a character adds a lighthearted touch to a subject that would otherwise be purely technical. This is useful when the company wants the launch to be memorable.
9. Santa Amália: short training series
Character, lip sync and screens · 2:28 · see the case
Santa Amália Alimentos, part of the Alicorp Group, needed to train its trade marketing team on how to use the Agile Promoter app. This involved five videos featuring a guide character, lip-syncing, and screen recordings of the app.
What to take advantage of: Dividing a system's training into short videos, one per function, makes it easier to refer to later. The character creates continuity between the videos in the series.
10. Barbosa Mello Construction Company: a video security issue
3D with motion capture see the case
For its health, safety, and environmental programs at construction sites, Construtora Barbosa Mello used 3D digital presenters. The movements were created using motion capture, the voice was generated by AI with lip sync, and real images from the construction sites showed the application of each rule.
What to take advantage of: In safety training, one video per topic (PPE, hazard areas, emergencies) is easier to show on the construction site and to update than one long video covering everything.
11. Tecnosulfur: animation designed to translate
Motion graphics in four languages · 5:35 · see the case
Tecnosulfur, part of the Opta Group, needed to present its code of ethics to employees at subsidiaries in other countries. The video was produced in Portuguese with sign language interpretation, and also in English, Spanish, and French, with native speakers in each language.
The animations use universal icons and illustrations, which work in any version without having to redo the scenes.
What to take advantage of: If the video will have versions in other languages, avoid text within the illustrations. This way, each new version will only have narration and subtitles.
12. Bernoulli Dive.b: the brand's symbol as the protagonist
Animation with brand concept · 1:21 · see the case
Bernoulli's Dive.b collection, a bilingual learning platform, is based on the concept of a submarine diving into learning. In the animation, the submarine is no longer just a brand element but a protagonist, appearing in minigames and exploring the ocean floor.
What to take advantage of: If the brand already has a symbol or mascot, make it the driving force of the video. The story becomes easier to remember and reinforces the brand identity.
What do the best animated videos have in common?
- Script before drawing. All examples begin by translating the subject matter for the viewer.
- A clear problem. The video answers a specific question: how does it work, why does it matter, what to do.
- Style chosen by the public. Engineers demand precision; students and families embrace the characters; internal teams benefit from a lighthearted approach.
- Real images, when available. The system screens, operation, and works lend credibility to the animation.
- Company visual identity. The colors, typography, and brand symbols make the video look like it belongs to the company.
- Planned versions. Languages, sign language, short cuts, and event formats all come from the same animation.
How to structure the script for an explainer video.
| Excerpt | Time in a 90-second video | What to say |
|---|---|---|
| Problem | 15 to 20 seconds | the situation that the public is experiencing today |
| Solution | 10 to 15 seconds | what the company, product, or rule does |
| How it works | 35 to 45 seconds | three or four steps, one per scene |
| Result | 10 to 15 seconds | What changes for the user? |
| Next step | 5 to 10 seconds | One clear action: talk to the sales representative, download the app, access the platform. |
A 90-second video has approximately 200 to 230 words of narration. Use a speech calculator to check the timing of your text and see how to calculate the duration of the itinerary.
Which animation style to choose?
The style depends on the subject and the audience. Motion graphics solve most corporate video needs; illustrations and characters bring the audience closer; 3D shows objects and spaces in detail; and the mixed format combines animation with live-action footage.
We compared all the styles, with examples and production effort, in types of animation for corporate video. If you're unsure whether to animate or record, read When motion graphics are worth more than live-action footage..
Common mistakes in animated videos
Animate the website text. The institutional text was written to be read, not heard. The video script needs short sentences and one idea per scene.
Wanting to explain everything. An explanatory video covers three or four points. The rest goes to the page, the presentation, or another video.
Generic icons. Stock illustrations without adaptation make the video look like a pre-made template. Adjust the colors and style to match the company's branding.
Forget the sound. Well-chosen narration and a soundtrack with the right rhythm are just as important as the animation. See for yourself. how to choose the speaker.
How much does an animated video cost?
An animated explainer video of up to two minutes costs between R$ 6,000 and R$ 15,000. Packages of 2 to 6 videos of 1 to 3 minutes each cost between R$ 10,000 and R$ 35,000, because the visual style and graphic elements are created once.
Original illustration; lip-syncing and 3D characters are positioned at the top of or above the banner. See below. How much does a video cost?.
Frequently Asked Questions
What is the ideal length for an animated explainer video?
Between 60 and 120 seconds is sufficient to present a product or service. Technical topics or training sessions can be longer, but they work best when divided into short videos.
Animated or recorded video: which converts better?
It depends on what needs to be shown. Animation is better for processes, software, and concepts; recording is better for people, places, and social proof. Many videos combine both.
How long does it take to produce an animated video?
Three to five weeks for a short video, from briefing to approval. Original illustration, characters, and 3D require more time.
Can an animated video be updated later?
Yes, it's possible, and that's one of the advantages of animation. Changing a number, a screen, or a segment of voice-over is simpler than re-recording a filmed video.
Do I need voice-over for an animated video?
In most cases, yes. Videos with only text on the screen work well on social media and large screens without sound; for explaining something calmly, voice-over helps.
Start with what needs to be understood.
In all 12 examples, the starting point is the same: something difficult to show or understand, translated for the viewer. The animation style comes later, chosen by the audience and the subject matter.
If you have a product, a process, or a rule that needs to be explained, Tell me what you need. and we suggest the format.
Published on January 16, 2024 · updated on September 29, 2026
