How to build a video strategy for companies

In a competitive market, many medium and large companies are still not exploring the full potential of video marketing. This guide is for marketing directors and communications teams who are ready to embark on this journey, but don’t know where to start.

Drawing on our experience at Silvertake Video, we present a practical approach to developing a video strategy that drives growth and engagement for your brand.

Identify Quick, Low-Cost Opportunities

To start a strategy, look for quick-win opportunities that can be implemented at low cost and high efficiency.

A practical example would be to create short, informative videos, reusing existing content for different platforms. Videos of excerpts from webinars or internal presentations can be edited for social media format, providing valuable content with a reduced investment.

Institutional Videos

You institutional videos Videos are essential for creating brand awareness and generating leads. They can be used on a variety of platforms, such as websites, LinkedIn campaigns, trade shows, and events. This type of video should convey the essence of your company, its values, and unique value proposition.

Tips for Producing Institutional Videos

• Planning: Define the objectives and main message of the video.
• Script: Develop a script that tells an engaging story.
• Professional production: Invest in high-quality production to make a good impression.

Silvertake Vídeo produced an institutional video for Via Capital, celebrating the company's 10th anniversary with candid testimonials from directors and employees, capturing the essence of the corporate culture and entrepreneurial spirit that drives the company.

Product Videos

Product videos are essential for showcasing the features and benefits of your products. They are effective at both the top of the funnel and the middle of the funnel, and can be used on website product pages and paid LinkedIn campaigns.

Tips for producing product videos

• Clear Demonstration: Show the product or service in use to highlight its main features.
• Animations: Use animations to explain complex concepts in a simple way.
• SEO: Optimize videos to increase dwell time on site and improve conversion metrics.

Silvertake created product videos for the Bernoulli Education System, highlighting the “Me in the World” collection. Using animation and motion graphics, Silvertake captured socio-emotional development and human connections in education, aligning with Bernoulli’s visual identity and educational mission.

Case Study Videos and Testimonials

Case studies and testimonials are powerful tools for providing social proof and influencing bottom-of-the-funnel purchasing decisions. They can be used on your website, LinkedIn, email marketing campaigns, and newsletters.

Tips for producing case videos

• Authenticity: Capture genuine testimonials from satisfied customers.
• Success Stories: Focus on stories that demonstrate the results achieved using your products.
• Strategic Distribution: Use these videos across multiple channels to maximize their impact.

The series of testimonial videos produced for the Imeri Capital highlighted stories of CEOs of large companies in Brazil, focusing on mergers and acquisitions (M&A) processes and other vital aspects of business.

Conclusion

Starting a video strategy can seem daunting, but with careful planning and gradual implementation, it’s possible to achieve significant results.

In the Silvertake Video, we are ready to help your business explore the potential of video marketing, offering customized services to meet your specific needs.

To learn more about how we can help your business grow through effective videos, contact us. contact with us.