Transform a single recording into a variety of content for multiple platforms and marketing strategies.
In a scenario where Marketing and Communications departments are constantly looking for ways to innovate without exhausting available budgets, the corporate blog emerges as a goldmine of evergreen content. Transforming these posts into videos not only breathes new life into stories already enjoyed by the public, but also significantly expands digital reach.
Analyze your blog for posts that have captured your audience’s attention and engagement. Such time-tested content is ideal for transitioning to video format, promising to replicate its success in a more interactive and dynamic medium.
The transition from written content to video must be meticulously planned. By breaking up original content into distinct segments, you can create both longer videos and shorter, more dynamic cuts that are suitable for short-form and vertical video social media. This approach not only makes it easier to produce evergreen content in bulk, but it also saves your team time, allowing you to focus on current, more pressing issues.
When adapting to video, it’s important to maintain the brand’s authenticity and unique style. Transitions should reflect the company’s expertise and specialist knowledge, ensuring that videos reinforce the company’s identity and engage the audience without appearing overly promotional.
Converting blog content into videos is a smart strategy not only to diversify the type of content produced, but also to optimize the resources of Marketing and Communication teams. This allows them to anticipate and prepare for more immediate issues, while maintaining a strong and constant digital presence.
In the Silvertake Video, we are experts in transforming blog articles into captivating videos that not only engage and inform, but also optimize your marketing team's workflow. Together, we can supercharge your content strategy and ensure you're always one step ahead. So get in touch with us to get started right now.
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