Understand how to choose the best type of video for your company. Learn about institutional videos, training videos, videos for social media and more.
The world of corporate videos offers a variety of types that can be used for different purposes. Choosing the right type is crucial to achieving your company’s communication and marketing goals.
In this post, we’ll explore the main types of videos and help you decide which one is best suited to your needs.
Institutional videos are used to present the company, its mission, values and culture. They are ideal for strengthening the brand image and creating an emotional connection with the public. At Silvertake, we develop institutional videos to present and capture the essence and culture of the company, making communication more authentic and engaging.
These videos are designed to educate and train employees. They are particularly useful for onboarding new employees and for ongoing training programs. At Silvertake, we produce training videos that transform learning into an engaging and effective experience, adapting to the specific needs of each company.
Videos short and dynamic, created specifically to engage audiences on social media platforms. They are great for increasing brand visibility and attracting new followers. These videos need to be visually appealing and get the message across quickly and effectively, given the ephemeral nature of social media.
These videos highlight a company's products or services, showcasing their features, benefits, and uses. They are particularly effective for companies that want to demonstrate how their products or services can solve specific customer problems. Product videos can include demonstrations, customer reviews, and explanatory animations.
Testimonial videos feature testimonials from satisfied customers sharing their positive experiences with a company. These videos help build trust and credibility by providing social proof that a company delivers on its promises. At Silvertake, we produce testimonial videos that highlight real, authentic success stories.
Choosing the right type of video depends on your company’s specific communication needs and the problem you want to solve. It’s essential to consider the purpose of the video, the target audience, and the message you want to convey.
At Silvertake, we always work closely with our clients to understand their needs and recommend the most appropriate type of video to achieve their communication goals. An expensive, elaborate video is not always the best option; often, simpler, more straightforward solutions can solve the problem more efficiently and cost-effectively.
At Silvertake, we have extensive experience producing all of these types of videos. For example, we have helped Imeri Capital to create an institutional video that encapsulated the company's mission and values, resulting in a significant increase in customer engagement.
Additionally, we produce training videos for the Cora, a Brazilian fintech, which were fundamental for the effective integration of new employees.
Choosing the right type of video can make all the difference to the success of your communication and marketing campaigns. Each type has its advantages and can be used to achieve specific goals.
Enter in contact Contact us at Silvertake to find out how we can help create the perfect video for your business.
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