Why hire a video production company for your company?

Discover why hiring a video production company is essential for your business. Increase quality, save time and ROI with professional videos.

Pessoa em estúdio de gravação com fundo verde. Equipamentos de vídeo e computador em uso.

Videos are an essential tool for communication and marketing. They increase engagement and convey messages clearly and effectively. In a scenario where public attention is increasingly competitive, videos stand out for their ability to captivate and convert audiences.

For marketing departments, which are often already overwhelmed with multiple responsibilities, having a specialized video production company can be the key to transforming their strategies and achieving exceptional results.

In this article, we'll explore the benefits of working with a professional production company, using real-world examples from Silvertake Video's portfolio.

1. Professionalism and Quality

A video production company brings a combination of technical expertise and creativity that results in high-quality productions. For example, Silvertake Video produced a video manifesto for Construtora Barbosa Mello, celebrating its 65th anniversary. The project highlighted the company's vision and values, combining images from the internal bank and a personalized script, as well as including a Libras window for accessibility, ensuring a visually rich and meaningful production.

2. Time saving and relief for the marketing department

Producing a video takes time and dedication, tasks that can further burden an already busy marketing department. Silvertake Video takes care of every step of the process, from planning and scripting to filming and editing. One example is the project Bernoulli Phases, which involved the creation of three institutional videos for Colégio Bernoulli, capturing the educational essence of the school and highlighting an active and diverse school environment.

3. Equipment

Video production companies have access to cutting-edge technology and equipment, such as high-resolution cameras, professional lighting, and advanced editing software. Silvertake has used drones and 4K cameras to produce corporate videos for several companies, ensuring high-quality images and sound in each project.

4. Structured production processes

In addition to state-of-the-art equipment, structured production processes are an important differentiator for a video production company. At Silvertake Vídeo, each project follows a well-defined flow to ensure efficiency and quality at every stage. This process is divided into three main phases:

4. Creativity

The teams of a video production company are made up of creative professionals who are always up to date with the latest market trends. Silvertake Vídeo has created a video series for ZapSign, adapting blog content for YouTube and social media with immersive design and sound, demonstrating the ability to transform ideas into innovative productions​ ()​.

5. ROI and Results

Professional videos tend to generate more engagement, increase conversion rates and improve return on investment (ROI). A concrete example is ​institutional video produced for the Baptist Education Network, which not only improved the institution's internal and external communication, but also reinforced its image of quality and commitment to education.

Conclusion

Hiring a video production company like Silvertake Video offers a range of benefits, from professional quality to measurable results in terms of engagement and ROI.

With technical and creative expertise, as well as access to advanced equipment, a production company can ease the burden on the marketing department and transform the way your company communicates with the public.

To elevate your marketing strategy and make your brand stand out, get in touch and request a quote from Silvertake Vídeo.

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