What is a corporate video? Examples and benefits

An institutional video is a powerful communication tool that aims to present the identity, values, mission, and proposal of a company or organization.

This type of video is not just an advertising piece; it focuses on telling the company's story, showcasing its accomplishments, and highlighting what makes it unique in the market.

Institutional videos are used on various platforms, such as websites, social networks, corporate events, and even in meetings with clients and partners, with the aim of engaging the public and reinforcing the brand image.

To inspire and guide you in creating your corporate video, let’s explore five examples from different sectors that show how to adapt this format creatively and effectively.

Success Stories

Silvertake Vídeo specializes in creating institutional videos that reflect the essence and values of brands. Check out some examples of our videos below: portfolio which highlight our expertise in producing this format:

1. Baptist Network – Institutional Video

Sector: Education

Highlights: This institutional video from Rede Batista uses emotional storytelling to connect with its target audience. By presenting real scenes of students, the video reinforces the educational values and mission of the institution, creating an authentic and engaging connection with the viewer.

2. Geocontrol – Institutional Video 10 Years

Sector: Engineering and Technology

Highlights: This video celebrates Geocontrole's 10th anniversary, highlighting its achievements and technological advances. The production uses graphics and animations to illustrate complex engineering projects, while also presenting testimonials from employees and customers, reinforcing the company's confidence and expertise in the market.

3. Matific – Institutional Video

Sector: Educational Technology

Highlights: Matific uses an institutional video to explain its technological solutions in a clear and dynamic way. With a visually appealing approach, the video combines scenes of real use of the product with animations that illustrate its benefits, making the presentation didactic and persuasive.

4. Via Capital – Institutional Video 10 Years

Sector: Financial Market

Highlights: Via Capital's institutional video celebrates a decade of operations, emphasizing its successful and innovative trajectory in the financial market. The production is marked by images that highlight the relationship of trust established with customers over the years.

5. Barbosa Mello Construction Company – Institutional 45 Years

Sector: Construction

Highlights: Celebrating 45 years, Construtora Barbosa Mello’s manifesto video is an example of how to connect tradition with modernity. The video highlights the company’s historical milestones while projecting a vision for the future, using a narrative that combines pride in its history with an ongoing commitment to innovation.

The benefits of an Institutional Video

Institutional videos are essential to strengthen brand identity and communicate values clearly. These are the main benefits:

• Brand Strengthening: Build a professional image and stand out in the market.
• Connection with the Public: They tell their story authentically, creating emotional bonds and loyalty.
• Credibility and Authority: Show your structure and testimonials to gain trust and position yourself as a leader.
• Versatility of Use: They are useful in different channels such as social networks, events and presentations.
• Clarity in Communication: Transmit values and mission directly and effectively, avoiding ambiguities.
• Engagement and Retention: Capture the audience's attention and encourage sharing and interactions.

Conclusion

Corporate videos are essential for companies that want to communicate their essence in an authentic and impactful way. When inspired by the examples above, it is possible to see the importance of personalizing the content to reflect the company's identity, whether through testimonials, emotional narratives, or demonstrations of products and services. To create a successful corporate video, it is essential to align the content with the brand's values and target audience, using visual and narrative resources that highlight what makes the company unique in the market.

Do you want to develop an institutional video that tells your company's story in an impactful way? Get in touch with the Silvertake Video and discover how we can transform your vision into a video that inspires and engages your audience.