Understand the step-by-step process to update your company's institutional video without losing the essence of your brand. Change the narrative and renew the visual identity.
You updated your visual identity, renovated your headquarters, and launched new products on the market. But the video playing in the reception area and on the website still has that voiceover talking about tradition since 1990.
Tradition has its place, but outdated audiovisual communication alienates B2B clients. A good company corporate video It reflects the maturity and agility of your business today.
Modernizing the material goes beyond simply having a drone flying over a warehouse playing electronic music. The renewal happens in the narrative structure and visual aesthetics.
Purchasing decision-makers disregard five-minute videos that sound like a long corporate history lesson. They want to know if your operation has the necessary structure to solve a problem immediately.
Before recording any new material, it's necessary to separate what stays in the historical archive from what goes into commercial communication. See the practical difference between the two approaches.
| Old Institutional Approach | Modern Institutional Vision (B2B) |
|---|---|
| A script tied to the founding timeline. | A roadmap focused on the value delivered and the solution. |
| Executives reading complex corporate texts. | Spokespeople instructed to use a conversational tone. |
| Images based on facade size. | Photography focused on technology, people, and operations. |
Transforming a traditional company's image into a visually contemporary brand requires a methodical approach. Each stage of production must align with the new commercial positioning.
Nobody in the corporate world wants to hear the founders' full biography right at the beginning of a presentation. The modern script reverses this logic and goes straight to the customer's pain points.
Years of market experience are used in discourse as proof of authority. This track record serves as support for your [sales/approach]. Practical checklist for corporate videos, without monopolizing screen time.
If your company has undergone a rebranding, the new brand manual needs to be translated into video. The use of motion graphics makes this transition efficient.
Clean signage and the use of minimalist typography lighten the visual weight of the old material. This new graphic layer modernizes the screen without the need to build complex backgrounds.
The image of a tense executive reading numbers from a teleprompter conveys institutional distance. Corporate communication demands naturalness to generate trust in the viewer.
The stage direction prepares the leaders to explain the company's vision in their own words. You'll find this direct dialogue format in various... Examples of B2B corporate videos.
White office lighting and static layouts can make any innovative environment look like a government office. The client's perception of value depends on the technical quality of the image.
The cinematography utilizes intentional lighting, smooth camera movement, and lenses suited to the physical space. The operations team gains a visual texture reminiscent of advertising.
The insurance brokerage Marsh approached our team as it celebrated 70 years of operation in Brazil. The business objective was to connect the corporation's history to its current operations.
The technical challenge involved presenting the strength of a global giant operating with agility. The solution adopted was... Marsh manifesto video, assembled with dynamic rhythm.
The material delivered is a piece of institutional video which aligns the brokerage's tradition with the commercial challenges of the coming decades.
The corporate market consumes authority and demands innovation. If your business partner doesn't recognize agility in the material they're viewing, your company loses conversions and weakens negotiations.
Aligning communication with the timing of the operation helps sustain complex sales and attract new talent to the team.
Update your corporate visual communication. Invite our team for a technical chat and send us your challenge through the form on our [website/platform]. contact page.
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