Discover how spontaneous media can increase the distribution of your videos, using quality and proactive strategies to gain visibility and organic engagement.
We have already explored the advantages of own media (owned media) and the possibilities of paid media (paid media). Now we’ll dive into the world of paid media, where quality content takes on a life of its own, spreading through audience approval and sharing. This article highlights how brands can strategically foster paid media, turning viewers into brand advocates.
Earned media refers to the attention and recognition that a brand gains organically, without direct investment in advertising. This type of media is particularly valuable because it is perceived as more authentic and trustworthy by the public. The basis for triggering this form of promotion lies in exceptional content, viral narratives that people feel encouraged to share.
Actively promoting sharing on owned media platforms is essential. Tactics include creating videos with high added value, encouraging interaction through comments and shares, and using clear CTAs (Call to Action) that invite the audience to spread the content.
A compelling story or fascinating data can open doors to free media coverage. The challenge here is to present your brand in a way that captures the attention of journalists and editors, turning your content into news. It’s essentially public relations (PR) done right.
Collaborating with influencers and content creators who share your brand values can dramatically expand your reach. Offering collaborative content opportunities can encourage these partners to generate spontaneous media, introducing your brand to their followers in an organic way.
The key ingredient to generating effective spontaneous media is continued investment in high-quality content or viral storytelling. Videos that educate, entertain or inspire are more likely to be shared, commented on and promoted by others, expanding brand reach without additional advertising costs.
Unscripted media offers an open path for brands to increase their visibility and strengthen their online reputation. Through quality content, encouraging sharing, media connections and influencer partnerships, brands can unlock the potential of this organic form of promotion, creating a lasting impact on public perception.
In the Silvertake Video, we create video content that complements your strategies. Get in touch to develop together a tailored video for your website, social media, or any other specific objectives.
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